We stand today at the cusp of an exciting moment in our exceptional journey. It is amoment that will define the next phase of our growth story on which we have embarked witha transformational agenda underlined by the rejuvenation of our brand identity.
The new look of V-Guard that you see today symbolises more than just a change in ourbrand symbol; it marks a change in perception and a transformation in our businessphilosophy to make it more relevant to the new-age consumers in resonance with theiraspirations.
I welcome you all to join us in the next stage of our journey on which we have startedoff as a more vigorous and dynamic entity with a heightened visionary focus on enliveningthe homes and enriching the lives of our growing base of customers.
Before moving into the next and more exhilarating phase of our odyssey let us take amoment however to reflect back in time on some of the core fundamentals around which thebrand V-Guard has been built. An unflinching commitment to quality and service withsolidity ethics durability and trust as some of the core values around which the brandhas been built. These values will continue to provide a strong foundation to V-Guard as itadapts to the changing consumer landscape and preferences.
We have taken the leap to become a new age exciting and aspirational brand that willin many ways define the future course of our business.
Over the past few years V-Guard has seen sweeping changes and has overcome manychallenges. From being completely dependent on South Indian markets the Company has builta substantial and profitable non-South business. The Company has demonstrated the abilityto expand its product portfolio and in doing so set
up supply chain and product design capabilities. It has continuously improved itscompetitiveness by judiciously balancing outsourcing and in-house manufacture.
There have been transformational changes in the organisational capabilities. We alwaysbelieved that Customer Service was core to our existence. We transformed our conventionaldelivery model which has given us a lead in Customer Service in the industry. The SupplyChain transformation delivered superior working capital management and enhanced overallcompetitiveness. Sales force automation redefined the way we conduct business with ourtrade partners by enabling real time order capture improving order fulfillment andenhancing field force productivity.
These are critical building blocks to realise our ambition to become one of the mostrespected brands in the electrical electronics and appliances segments.
It goes to the credit of the team at V-Guard across the organisational hierarchy thatyour Company successfully negotiated these challenges and delivered consistent andbroad-based growth over many years.
To them and to all those who will join the V-Guard family in the coming months andquarters I would like to say Happy Tidings'. Let us together move forward with renewedvitality to translate our new vision into reality not just for our consumers but for eachone of us and also our extended families.
High on trust
As we now surge forward towards a more challenging future it gives me great pleasureto see that the organisation we have painstakingly built over the past 40+ years is highon momentum and energy and even higher on consumer trust. What gives me satisfaction isthat the V-Guard we see today is smarter and more focussed in its growth strategy thanever before. These in my opinion are imperatives for the smart living culture that theconsumers of today are imbibing which is guiding their lifestyle and choice of products.And by aligning ourselves to their evolving aspirations we are augmenting the core oftrust that has been at the centre of our business philosophy since inception.
At this important juncture in our growth journey I would like to urge allstakeholders including our employees partners and vendors to adopt smarter ways ofdoing business to ensure that the needs of our consumers
for smart products and solutions becomes a realisable goal for them through the V-Guardbrand. Hence it is extremely vital for us to stay relevant in the transforming businesslandscape evolving with consumer needs in the markets in which we are present as well asin new markets where we are keen to harness opportunities for growth. Smarter and betterways of doing business will result in products and solutions that will help us achieve ouraim of enlivening homes and enriching lives.
Trust as I mentioned is central to our growth philosophy. We are continuouslytransforming to create a more enabling environment for the progress not just of theCompany and its stakeholders but the society at large. As a responsible corporate we havestructured our growth strategy to make it sustainability-oriented and intricately wovenaround the lives of the people in the communities close to our operations. Fromenvironmental to social responsibility we remain highly focussed on ensuring the positiveimpact of our actions across our business value chain. We continue to scale up our CSRengagement year-on-year as it is our constant endeavour to reach out proactively to theunderprivileged in the vicinity of our business units.
On a concluding note
In conclusion I would like to reiterate that the transformation that we at V-Guardhave undertaken will pave the way for further strengthening our consumercentricpeople-led value proposition. The roadmap we have charted in line with our new brandphilosophy will propel our inclusive growth strategy to which we remain committed in thepresent and for the future.
On this note let me thank all the stakeholders of the Company for their continuedsupport and cooperation. With their help we shall cross many more milestones to touchcountless lives in bigger and better ways.
|Warm Regards |
|Kochouseph Chittilapilly |