BS Marketing Initiative

Millennials! Here Are 5 Basic Guidelines to Maintain Your Car

They thrive on experiences, they live in the moment, they can multitask, and they are online 24x7.

October 24, 2017 19:10 IST

They thrive on experiences, they live in the moment, they can multitask, and they are online 24x7. We refer to the generation born post the 1980s, the millennials.

This cultural generation is all about cause, care, and conversation. If they share a collective passion about something, it's discussed online, brought into the public limelight, and acted upon.

One such example of this collective passion is cars. Millennials invest a part of themselves while buying a car. Right from the brand’s heritage and manufacturing process to its performance and impact on nature, and even the to buy, all aspects matter.

While this generation may have its own way to buy a car, the art of car maintenance has remained similar across generations. Here is a five-point guide to car maintenance for the millennial.

1. Performance is Prime

Delivering solid performance is one of this generation’s best traits. To ensure that their car do the same, it is important to change the engine oil on a frequent basis. It will keep the engine lubricated and prevent the build-up of any dirt particles. Check the manufacturer's instruction for the apt time to change the engine oil.

2. Cleanliness is Necessary

This generation has perhaps travelled the most. After all, they value experiences. It makes sense to clean the car interiors after every travel-trip. Swipe all interior hard surfaces using baby wipes. Remove the carpets and vacuum them to get rid of all the dirt. Use a cleaning solution to maintain the cup holders. Moreover, a monthly refurbish of the entire car interior is a must.

3. Appearance Matters

Making an impression without any effort is what the millennials are good at, so should their cars. Appearance matters a lot in today’s world. Use a certified automotive touch-up paint to cover any scratches, ensure repair of rusted parts, keep the windshield clean using a sponge and cleaning liquid, and wash the car on a frequent basis. Follow these guidelines and the car will shine on those Snapchat and Instagram stories.

4. Updates are Vital

The same way this generation keeps updating their wardrobes, smartphones, and social media accounts, the same principle should be applied to their cars. Regular inspections at a certified service centre ensure repairs of any damages and replacement of outdated parts. These will also help you stay informed about the latest updates in car maintenance.

5. Security is Supreme

While this generation is online all the time, they use antivirus programs to secure their online activities. The same goes for the cars, and the antivirus here is an insurance. For instance, a car insurance will not only secure your car against man-made and natural calamities but it will also offer a personal accident cover, a comprehensive cover for any electrical, electronic, and non-electrical fittings in the car, and a host of add-on covers.

The above five-point guide is what will help you keep your car in the finest condition, which will also add life to your vehicle.

 

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Millennials! Here Are 5 Basic Guidelines to Maintain Your Car

They thrive on experiences, they live in the moment, they can multitask, and they are online 24x7.

They thrive on experiences, they live in the moment, they can multitask, and they are online 24x7. We refer to the generation born post the 1980s, the millennials.

This cultural generation is all about cause, care, and conversation. If they share a collective passion about something, it's discussed online, brought into the public limelight, and acted upon.

One such example of this collective passion is cars. Millennials invest a part of themselves while buying a car. Right from the brand’s heritage and manufacturing process to its performance and impact on nature, and even the to buy, all aspects matter.

While this generation may have its own way to buy a car, the art of car maintenance has remained similar across generations. Here is a five-point guide to car maintenance for the millennial.

1. Performance is Prime

Delivering solid performance is one of this generation’s best traits. To ensure that their car do the same, it is important to change the engine oil on a frequent basis. It will keep the engine lubricated and prevent the build-up of any dirt particles. Check the manufacturer's instruction for the apt time to change the engine oil.

2. Cleanliness is Necessary

This generation has perhaps travelled the most. After all, they value experiences. It makes sense to clean the car interiors after every travel-trip. Swipe all interior hard surfaces using baby wipes. Remove the carpets and vacuum them to get rid of all the dirt. Use a cleaning solution to maintain the cup holders. Moreover, a monthly refurbish of the entire car interior is a must.

3. Appearance Matters

Making an impression without any effort is what the millennials are good at, so should their cars. Appearance matters a lot in today’s world. Use a certified automotive touch-up paint to cover any scratches, ensure repair of rusted parts, keep the windshield clean using a sponge and cleaning liquid, and wash the car on a frequent basis. Follow these guidelines and the car will shine on those Snapchat and Instagram stories.

4. Updates are Vital

The same way this generation keeps updating their wardrobes, smartphones, and social media accounts, the same principle should be applied to their cars. Regular inspections at a certified service centre ensure repairs of any damages and replacement of outdated parts. These will also help you stay informed about the latest updates in car maintenance.

5. Security is Supreme

While this generation is online all the time, they use antivirus programs to secure their online activities. The same goes for the cars, and the antivirus here is an insurance. For instance, a car insurance will not only secure your car against man-made and natural calamities but it will also offer a personal accident cover, a comprehensive cover for any electrical, electronic, and non-electrical fittings in the car, and a host of add-on covers.

The above five-point guide is what will help you keep your car in the finest condition, which will also add life to your vehicle.

image
Business Standard
177 22