The Indian Sports Nutrition category is poised for explosive growth

The Sports Nutrition category is poised for explosive growth in India. The rising adoption of a healthier and more active lifestyle and the expansion and access to gyms are fuelling this growth. We expect the category to be at around Rs 4000 cr by 2026 growing at a CAGR of 25%. BUILD. is geared to be among the top 3 brands in the Category in that period.

The Indian protein space at present witnesses a multitude of foreign brands that had little to no research or understanding of the Indian consumer and their needs. This created a huge gap that paved way for many domestic and homegrown brands to understand the sentiments of Indian consumers and introduce the concept of wellness through supplements. The biggest myth that was busted by the entry of Indian brands was the thought that protein supplements are needed only by bodybuilders and gym-goers. Democratising this market, BUILD.is one such brand that was created after extensive consumer research across different consumer cohorts, using high-quality international ingredients and the best quality whey in India, to cater to a wide spectrum of consumers in India with different levels of physical activity. BUILD. aims to unshackle the protein category from gyms and make it relevant for every Indian who is leading an active, healthy lifestyle.

A key aspect of spreading this message was collaborating with Indian fitness icons who resonated with this particular philosophy of fitness. BUILD.’s focus and dedication to provide international quality whey protein supplements intrigued Tiger Shroff’s interest in partnering up as a strategic collaborator on the brand. He is someone who shares the same passion and vision when it comes to sports nutrition in India. His brand PROWL’s entry into the Indian sports nutrition segment will happen with BUILD. Tiger is involved in every step: product formulation and development, the science behind the efficacy of the products, and the overall marketing and business plan.

Tiger is a fitness icon. His exemplary dedication and discipline have helped him achieve the skills of an elite athlete. His passion for promoting a healthy and fit lifestyle matches what BUILD. believes in: providing international quality, great tasting, and efficacious sports nutrition products that are designed for the Indian consumer.

Some Brands Compromise Quality to Give Deep Discounts
One of the biggest myths in this industry is believing that all protein supplement brands are the same. There is a gap in awareness when it comes to understanding labels and evaluating the quality of ingredients that are being used in whey protein supplements. Due to this, there are many brands that are misleading consumers by providing suboptimal products at deep discounts. The consumer believes that they are buying good quality protein powders, but are actually not getting the desired results due to below-par product formulation and quality.

The science of how protein works are compromised in these brands. Great quality comes at a price and BUILD. has been formulated with the purpose of providing high-quality sports nutrition. There is zero tolerance for poor quality when it comes to considering human health and well-being. BUILD. makes sure that the consumer gets what they are paying for with effective results. Quality comes at a price in sports nutrition. If you are getting a brand at a deep discount, it is likely that you are not getting quality products.

BUILD.’s high quality has helped us stand out even as a new entrant in the Sports Nutrition Category. Our distribution partners, retail partners, and the trainer’s community have been delighted with the success of the brand. Our retail partners often share reviews from consumers, telling us they love the taste and are seeing the benefits of consuming a high-quality protein brand.

India has some of the best nutritionists, food scientists, and formulators in the world. BUILD. reached out to them to design whey protein supplements for Indian consumers. The manufacturing ecosystem has high-quality partners who produce BUILD. with the highest standard of safety and hygiene. Our flavours and active ingredients are imported from the leading ingredient manufacturers of the world. This ensures that the final product is safe, efficacious, and tasty.

There’s a misconception that exists in the market that sports nutrition products are supplements used only by people who go to the gym. The truth is that these products can be used by men and women leading an active and healthy lifestyle. BUILD. has products not just for gym goers, but also for joggers, runners, cyclists, sports enthusiasts, etc.

BUILD. is a new entrant in the market and will continue to expand the availability of our products in specialty stores across India. Our online presence is getting strengthened through our online store. We also have some new product launches lined up to meet consumers’ growing needs.