Datanomics: RCB conquering 22 yards to topping billboards after IPL triumph

With the wait for the title now over, the question arises whether brand RCB can eclipse the valuation of CSK and MI -- the top two franchises in the brand ecosystem in the recent past

Royal Challengers Bengaluru (RCB) created history on Tuesday by winning its first Indian Premier League (IPL) title in the 18th edition of the competition, giving a tribute to the Virat Kohli – the only player to play for a single franchise since the beginning of the league in 2008. With the wait for the title now over, the question arises whether  brand RCB can eclipse the valuation of Chennai Super Kings (CSK) and Mumbai Indians (MI) — the top two franchises in the brand ecosystem in the recent past. 

 

Brand value of IPL franchises (in $ million)

 

RCB has won