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Beyond the bag: How this luxury item is more than just an accessory

India's growing love affair with luxury handbags is not a phase, it's a movement. In boardrooms, at brunches, and across airport lounges, the bag is not just carried, it carries the person holding it

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Luxury brands are benefitting significantly from this shift. With 60 per cent of their sales coming from repeat customers and 27 per cent from new customer acquisition.

Namrata Kohli New Delhi

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What's in a bag? That's a question that has confounded both men and women for years now. While men often see bags as an unnecessary spend, it is the opposite for women - a bag is a statement of who they are, where they are coming from, and the message they are sending across the room. A bag isn’t just an accessory: it’s power, personality, and purpose bundled in one piece.
 
As fashion stylist Anaita Shroff Adajania puts it: "In India, your bag walks into the room before you do. It speaks before you say a word."
 
“A great bag