Financial stability, ethics: Key factors to consider in choosing a broker

Traders must look for a platform that is robust and cost effective

The stock market has been witnessing a massive influx of new investors in recent months with more than three million demat accounts being opened in both August and September. How should these new investors select a stockbroker at a time when the broking landscape is witnessing a churn, with Groww displacing Zerodha as the country’s largest stockbroker?  

Experts say that while selecting a broker whose size is below a threshold level could be counter-productive, size alone should not govern a customer’s choice. Says Vikas Singhania, chief executive officer (CEO), Trade Smart Online: “In the case of some brokers, the quality of