The festival spirit is revving up India’s passenger vehicle (PV) market as the Diwali season roars in with Dhanteras. Automakers not only witnessed record-breaking sales but also achieved a milestone in single-day deliveries, zooming past 100,000 units within just 24 hours.
According to industry sources, this translates into sales worth ₹8,500–10,000 crore in a single day, based on an average vehicle price of ₹8.5–10 lakh. All major players — including Maruti Suzuki India (MSIL), Tata Motors Passenger Vehicles, and Hyundai Motor India (HMIL) — reported record sales this Dhanteras, driven by Goods and Services Tax (GST) 2.0 relief and renewed

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