 "Tata Motors Passenger Vehicles MD & CEO Shailesh Chandra says the Sierra has been positioned between mid and high SUVs")
Tata Motors Passenger Vehicles is aiming to sharply increase its sport utility vehicle (SUV) market share from the current 16-17 per cent to as much as 20-25 per cent with the launch of the new Sierra, a model that Managing Director and Chief Executive Officer (MD&CEO) Shailesh Chandra says will carve out a fresh niche between mid- and high-SUVs.
The company believes Sierra’s design, premium positioning, and aggressive introductory pricing starting at ~11.49 lakh will give Tata a strong foothold in one of the fastest-growing segments.
Chandra said the Sierra has been deliberately positioned in the heart of the fast-growing
