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Two-wheeler sales off to choppy start; top players see double-digit fall

Domestic sales of Bajaj Auto, HMSI, and Hero MotoCorp, which together have more than a 65 per cent market share, dropped in double digits

Two wheelers, Bikes, vehicles
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Among the large players, only TVS Motor Company posted a 7 percent year on year rise in domestic sales to 323,647 units in April 2025, up from 301,449 units in April last year.

Anjali Singh Mumbai

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In line with market expectations, two-wheeler sales in April were muted owing to the enforcement of the second phase of emission-control (onboard diagnostic-2B) norms, resulting in a price rise, and weak rural liquidity.
 
Domestic sales of Bajaj Auto, Honda Motorcycle & Scooter India (HMSI), and Hero MotoCorp, which together have more than a 65 per cent market share, dropped in double digits.
 
Some two-wheeler makers like Eicher (Royal Enfield), Suzuki Motorcycle, and TVS Motor, however, saw single-digit growth.
 
The Federation of Automobile Dealers Association (Fada) had indicated last month that while two-wheeler dealers anticipated a boost from festive buying and