The country’s business correspondent (BC) network is facing a challenge from an unexpected quarter: retail delivery platforms like Swiggy, Zomato, Blinkit and Amazon. Poor remuneration to BC field agents, and in general, the better payout terms offered to boots-on-the-ground by retailers is making retention of the former in the bigger cities and towns a matter of concern.
So much so that business correspondents are now moonlighting as delivery agents for quick-commerce firms to make some extra money.
“There has been attrition and retaining BC agents is a major challenge”, said D Tripathy, chief executive officer, Business Correspondent Resource Council. According

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