Beer consumption in Maharashtra on a slow recovery amid high taxation

The industry says that taxation on beer in the state has made it more expensive than other alcoholic beverages

Beer consumption in Maharashtra has just about reached pre-Covid levels while hard spirits have grown at a faster pace.

 

Taxation on beer has made it more expensive in Maharashtra compared to other states.

 

“Over the last decade or so, beer sales have stagnated in Maharashtra with a compound annual growth rate (CAGR) of just 1 per cent. This is very odd because during the same time liquor sales have grown by 6 per cent CAGR. The root cause of this lies in over taxation on beer. This has made it very expensive,” director general at Brewers Association of India told