Casio India eyes mid double-digit growth, expands local manufacturing

Casio India expects mid double-digit growth and stronger festive demand, while doubling local manufacturing and launching its first automatic watch under the Edifice label

Japanese watchmaker Casio’s India arm is eyeing a sustained revenue growth momentum of mid double digits in the country, while accelerating its local manufacturing programme as customers become more discerning and move towards premium products.

 

“We are also expecting a strong festival season in the country and have already launched our Onam and Raksha Bandhan campaigns. Our ad spends are also growing in proportion to our revenue growth and we expect to see a sustained 30 per cent growth in the coming years too,” Takuto Kimura, managing director at Casio India, told Business Standard.

 

The company has witnessed a growth