Leading watch maker Titan Company expects sales of luxury Swiss watches to rise sharply in India following the recent India-EU Free Trade Agreement, which has further lowered import duties on such products, said a top company official. The Tata group firm, which operates Helios and Helios Luxe formats, said Swiss brands will become more competitive in the domestic market as they pass on duty benefits to consumers. Its Swiss segment has been growing substantially and is in talks with more brands for its chain of Helios and Helios Luxe, Titan Watches Chief Sales & Marketing Officer Rahul Shukla told PTI. "Swiss watches will play a larger role, and the premium segment will drive the next phase of growth," he said. Duties on Swiss watches have already come down from about 22 per cent to 15 per cent under the India-EFTA FTA, which came into force on October 1, 2025. Switzerland is part of the four-nation European bloc EFTA. The India-EU FTA is expected to further reduce duties. "This .
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Leading watch and jewellery maker Titan is "very bullish" for its watch business, which is expected to touch the USD 1 billion sales mark in the next two years, led by factors such as premiumisation, retail footprint expansion and growth of the international business division, a top company official said. Titan recorded a compounded annual growth rate (CAGR) of about 16 per cent in the last four to five years, and it is focusing on the mid-premium analogue segment (Rs 10,000 to Rs 25,000), and the premium segment (Rs 25,000 to Rs 1 lakh) to drive growth, Titan Watch Division CEO Kuruvilla Markose told PTI. Riding on the premiumisation wave, trend of revival of analogue watches, Titan is expanding the network of its Helios and the new Helios Luxe format as the appetite for luxury watches in India is on the rise, he said, adding, "Premium and luxury segments will grow faster, potentially upwards of 30 per cent." With tailwinds such as a growing economy, rising personal income, and a .
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The watches division, meanwhile, has been hit with slowing demand as inflation-strapped shoppers curtail high-end purchases, with the watches and jewellery division's sales down 2% last year
He said that like Swiss watches, known for their craftsmanship, India has a rich tradition of exquisite craftsmanship, whether in textiles or jewellery
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India became the brand's largest market in 2023 as exports to China declined due to the slowdown
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Rolex is the biggest Swiss watch brand and dominates the industry with an estimated 30% market share. Known for its Datejust, Daytona and Submariner models
Set to enter a "transformative era", the country's retail sector is expected to clock 10-13 per cent growth in the new year with players adopting technological advances to cater to luxury as well as value customers while inflation shadows continue to lurk in the background. Network expansion, a strong uptick in demand for premium brands, increasing traction for value brands in smaller cities and general elections will be among the key drivers for the retail sector, which is also moving from being just a tale of rural and urban markets. Besides, the continuing e-commerce growth with a surge in quick commerce, hyperlocal delivery services and impulse purchases will provide additional tailwinds. "The Indian retail industry's growth prospects for 2024 present a mixed picture with several factors influencing the landscape," Deloitte India Consulting Partner Rajat Wahi told PTI. The space has bright spots such as robust GDP growth, tech-driven transformation, continued festive season ...
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