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East Asian hotel chains ramp up India market expansion plans

Targeting luxury and mid segments, companies to chip at US, European brands' market share

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Roshni Shekhar Mumbai

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East Asian hotel brands are sharpening their focus on India, exploring possible partnerships for quality-driven expansion into major metro cities and leisure destinations, besides the prominent Tier-II and -III cities.  From a few existing properties, Minor Hotels, Dusit International, Atmosphere Core, Banyan Tree, among other Japanese and Thai-based hotels, intend to take share from American and European hotel chains in India. 
Tokyo-headquartered Seibu Prince Hotels and Resorts, which is currently present in Jaipur and Goa, sees India as a critically important market for achieving its vision to expand its global footprint to 250 hotels by 2035, with 150 of