E-commerce giants pass on ₹300 crore tax cuts to festival shoppers

Amazon and Flipkart channelled over Rs 300 crore in GST savings to festive shoppers as sellers adopted new tax rates, boosting demand for appliances and electronics

India's two largest e-commerce platforms facilitated over Rs 300 crore in goods and services tax (GST) savings for customers during their ongoing festival sales, as sellers passed through benefits from September's tax reforms across appliances and consumer goods.

 

Amazon India enabled Rs 100 crore in savings, while rival Flipkart facilitated over Rs 200 crore, with both companies deploying technical infrastructure and seller training programmes to ensure compliance with reduced rates. The tax cuts, which lowered levies on appliances by 10 percentage points, coincided with surging demand for premium products, including air conditioners and kitchen appliances, during the crucial shopping season