Amazon India

Amazon in most 'aggressive' phase of India expansion: Country head

Amazon is in the midst of its "most aggressive phase of expansion" in India yet, country head Samir Kumar has said, adding that the ecommerce giant is firmly focused on playing the long game for market and customer wins. The comment from Amazon India's top honcho comes against the backdrop of the company's recently announced USD 35 billion investment by 2030 - building on USD 40 billion already invested - to support business expansion, AI-driven digitisation, exports and job creation. "If you look at our investments, we are one of the largest investments in India...USD 35 billion over the next five years, USD 80 billion of exports enablement, continuing to invest in Amazon Now and speed with 100 cities and 1,000 micro fulfillment centres, so we are in the most aggressive phase of expansion in India yet, we are here to play a long-term and win in India," Kumar told PTI. Brushing aside concerns over market complexities and rising competitive intensity, Kumar emphasised the company's .

Amazon to expand use of automation technology at India fulfilment centres

Amazon will continue to expand the use of automation technologies across operations in India and deploy advanced systems for inventory management at its fulfilment centres in the country, a senior company executive said. In an interview with PTI, Amazon Robotics Chief Technologist Tye Brady said the company already uses several automation solutions in its Indian fulfilment network and remains committed to investing in the market, where it has announced significant long-term capital commitments. Amazon has invested USD 40 billion in India and has announced plans for another USD 35 billion investment through 2030. "There are robotic systems in India (fulfilment centres of Amazon), like, the SLAM labeler, systems that we use for inventory control, for inventory management. That we will continue to invest in," Brady said on the sidelines of Amazon's Delivering the Future EMEA 2026 event in London. SLAM (scan, label, apply, manifest) labeler is an automated system used in large fulfilme

Amazon to rely on own charging infra to expand EV delivery fleet in India

Amazon is primarily relying on on-site charging infrastructure for its growing fleet of electric delivery vehicles in India, while also working with partners to expand charging and transportation options as it pushes towards its sustainability goals, a top company executive said. The US-based e-commerce giant already has plans to introduce over 1,000 electric trucks into its operations in India over the next five years, joining the existing 10,000 electric vehicles fleet. The move is aimed at delivering packages to customers from Amazon fulfilment centres more sustainably. Replying to questions on the limited availability of public EV charging infrastructure in India, Amazon Vice President, Global Engineering and Sustainability, Andreas Marschner said the challenge is not unique to India and exists across markets globally. "The challenge you're describing is actually a challenge everywhere," Marschner said, referring to issues around power availability, grid capacity and charging ..

Beyond GMV: Why Amazon India's Smartest Brands Are Now Competing on Profit

By Rajeshkumar | Founder, Thrise - Amazon Growth Agency

We'll definitely win in India: Amazon country manager Samir Kumar

Amazon India Country Manager Samir Kumar on the company's $35 billion bet, the quick-commerce race, and why he believes it's still early innings for e-commerce in India

Amazon brings Kaziranga's conservation-linked products to buyers nationwide

Amazon India has partnered with Kaziranga National Park and Tiger Reserve to market over 230 eco-friendly products made by local communities through its Karigar platform

Why Amazon has struggled to crack India despite years of heavy investment

13 years on, Amazon remains a major player in India, but local rivals have eroded its edge across retail, payments, streaming, and quick commerce, leaving it constrained despite strong brand loyalty

Amazon Music adds ads for Prime members, ad-free costs extra: Details here

Amazon Music for Prime users will now include ads, while ad-free listening, offline downloads and premium audio quality move to the new Music Unlimited subscription

Swiggy CEO Majety vows to stay out of Amazon-Walmart spending war in India

Majety is pledging restraint even as India hosts one of the world's most closely watched consumer-tech battles

SC junks ₹202 crore penalty on Amazon by CCI in Future Coupons case

The Supreme Court set aside the Competition Commission of India's penalty on Amazon over its Future Coupons investment and directed refund of the recovered amount within eight weeks

SC sets aside CCI's ₹202 crore penalty on Amazon in Future Group deal

The Supreme Court on Wednesday set aside the NCLAT's June 2022 order which had rejected US e-commerce giant Amazon's appeal against an anti-trust suspension of its investment deal with Future Group. A bench of Justices Vikram Nath and Sandeep Mehta also set aside the Competition Commission of India's (CCI) December 17, 2021 order which had levied a Rs 202 crore penalty on Amazon and suspended its deal with Future. "In view of the findings recorded above, the appeal is allowed. The impugned judgement dated June 13, 2022 passed by the NCLAT and order dated December 17, 2021 passed by the CCI are set aside," Justice Nath said while pronouncing the verdict. The top court said if any amount was deposited or recovered from Amazon pursuant to these orders, the same be refunded within eight weeks. The bench delivered its verdict on a plea filed by Amazon challenging the National Company Law Appellate Tribunal (NCLAT) June 2022 order.

Small-town India is 'beautiful' for Amazon's luxury play: Siddharth Bhagat

Amazon India plans to add over 100 premium beauty brands in 2026 as demand from tier-2 and tier-3 cities accelerates across categories

Amazon launches slimmest Fire TV Stick HD in India with Xbox cloud gaming

Amazon has launched the new Fire TV Stick HD in India with Wi-Fi 6, HDR10+ support, slimmer design and Xbox cloud gaming access without a console

Alexa+ can now use AI to generate audio podcast on any topic: What's new

Amazon has introduced Alexa Podcasts, a new AI-powered feature that creates custom podcast-style audio episodes on almost any topic

Amazon India expands health coverage for 90,000 delivery workers

The company has enhanced medical, accident, and outpatient benefits for delivery associates as part of a Rs 2,800 crore investment in operations infrastructure

Amazon India expands delivery-driver rest network across major cities

Amazon India plans to expand its Ashray network to 250 centres by 2026 as it ramps up investments in delivery-driver safety, wellbeing, and infrastructure support

Amazon opens its supply chain to all: Can Indian logistics firms keep up?

Amazon has opened its logistics network to all businesses, intensifying competition for global and Indian delivery firms and raising questions on pricing, margins, and scale

Amazon makes product exploration interactive with AI audio chat feature

Amazon's 'Join the chat' feature lets users ask questions while listening to product summaries, with AI responding in real time using listings, reviews, and contextual data

Amazon to take 'Now' rapid-delivery service to 100 cities in India

E-commerce giant ramps up micro-fulfilment network as quick-commerce competition intensifies

Amazon India to invest $300 mn to expand logistics, worker benefits

Move supports faster deliveries and AI-led operations under long-term India push