Fast-moving consumer goods (FMCG) companies have reduced shift timings at their manufacturing units, are pushing additional stocks and ensuring that their employees stay safe during the cross-border conflict between India and Pakistan.
Some have offered higher credit to their supply chain to make sure that supplies don’t run out, especially in border states like Jammu & Kashmir (J&K), Punjab and Rajasthan.
Consumer firms having sales teams near the Pakistan border have asked them to strictly adhere to the government’s advisory.
Angshu Mallick, managing director (MD) and chief executive officer (CEO) at AWL Agri Business, told Business Standard that, “We have

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