From Dabur to Britannia, FMCG firms begin to see volumes growth revival

Companies expect the trend of rural outpacing urban to continue

Fast-moving consumer goods (FMCG) companies have started seeing revival in growth in volumes with rural areas reporting better numbers and companies expect this trend to continue in the coming quarters.

Hindustan Unilever saw volumes reviving in April-June and reported a growth rate of 4 per cent.

FMCG companies have been at the receiving end of consumers turning tight-fisted for over a year in rural India.

Dabur India told investors during its post-earnings conference call there was a hint of revival in volumes growth in the quarter ended June.

“In the last three quarters, we saw volumes growth