From HUL to Dabur India, consumer firms offer incentives to distributors

This comes at a time when the market is pushing for growth in urban areas, which has been impacted, while rural sales have been on an upward swing for the past few months

Consumer companies are giving incentives to supply chains at a time when there is a push for expansion in urban markets, which are affected, while rural sales have been up for the past few months.

 

Firms like Hindustan Unilever (HUL) are offering credit to supply chains while Dabur India is giving higher target-based incentives.

 

According to distributors Business Standard spoke to, in the March quarter HUL offered seven days’ credit to them to pay for the stocks they purchased. The company had started offering credit to supply chains a year ago, something it never did before.

 

It also offered a