Consumer Brands

At Comic Con, Batman meets brand strategy as fandom turns mainstream

Brands across tech, FMCG, auto and entertainment register their presence at the event for direct access to a high-intent youth demographic

Fireside Ventures raises $253 mn for new fund to back consumer brands

Rising incomes and rapid urbanisation are expected to fuel strong growth in India's consumer market

Urban consumers ditch labels, rural shoppers stick to big FMCG brands

Urban India is embracing unbranded and digital-first products, while rural consumers continue to prefer trusted FMCG brands as companies tweak strategies to serve both markets

India's digital economy is primed for significant expansion: Bessemer

Titled "Click, Watch, Shop: The Consumer Opportunity in India," the report outlines how a convergence of technological advances, demographic shifts, and favorable policy developments

From HUL to Dabur India, consumer firms offer incentives to distributors

This comes at a time when the market is pushing for growth in urban areas, which has been impacted, while rural sales have been on an upward swing for the past few months

Women-led direct-to-consumer brands see 54-fold growth in 2023: Simpl

Women-led D2C brands growth in 2023 was driven by demand in beauty, apparel, and personal care. Rising internet commerce in non-metro cities fuel this trend

Godrej & Boyce to expand focus on smaller cities, invest Rs 40 cr in 3 yrs

Godrej & Boyce is aiming to invest about Rs 40 crore over the next three years to expand its distribution footprint for its consumer brands in the tier-II and tier-III cities. The fresh investments by the company, which sells interior solutions, furniture, appliances and locks, will see its footprint getting doubled to more than 400 towns by FY27, a senior official has said. "G&B plans to spend around Rs 10-15 crore every year on store expansion and renovation for the next three years," a company spokesperson told PTI. The company is targeting to grow its topline by 15-20 per cent per year, and it hopes for the store expansion to be one among several initiatives to realise its aim, the spokesperson added. When asked if the expansion activities will be franchisee-driven, the spokesperson said the store expansion will be both "company and channel-driven". As per the company website, it had revenues of Rs 14,796 crore in FY23 and was present in over ten industries, including ...

Our LPs say it is a great time to invest: Fireside Ventures co-founder

Between strategic exits and private equity (PE) secondary exits, we have a fairly robust exit plan, says Vinay Singh, co-founder of Fireside Ventures

91% consumers expect brands to offer immersive, virtual experiences: Report

A study conducted by Adobe finds that marketers in India and APAC are most prepared to embrace new technologies to enhance user experience to meet their growing customer expectations

Reliance Retail buys into 'desi' power by acquiring local consumer brands

By acquiring a string of local consumer brands, the conglomerate is looking to build volumes and scale in its private label retail business

Indian D2C sales could reach $60 bn by FY27: Shiprocket-CII-Praxis study

Many D2C brands have crossed Rs 100 cr in revenue 3-5 years after launch; several orders from tier-2 cities and smaller towns; study projects 1.3 bn smartphone users, 500 mn online shoppers by FY30

100% of portfolio's revenues from online channels: RPSG Capital's CIO

In a Q&A Abhishek Goenka dwells on the VC fund's investment strategy, the sectors within the consumer space that he is bullish on, and the road ahead

'Brand dissidence': Ronaldo eschewing Coca-Cola has a lesson for companies

In taking on Coke, Ronaldo may have unintentionally set a precedent for other players

Covid-19 is reshaping daily habits for the better, says new study

DIY, digital content consumption, home cooking here to stay. Health and safety key

The low involvement challenge

One obvious solution is to create an advertising property that resonates emotionally with the consumer.

Shiprocket launches accelerator program, to invest Rs 3.5 cr in startups

Shiprocket said the program is designed to help D2C (direct to consumer) startups scale up

E-commerce retail market likely to cross $100 bn mark by 2024: Report

The rise of online fresh groceries sales along with growing numbers of prepared food delivery companies entering this space could propel category growth by five times in the next five years

How the shift in purchase behaviour calls for an overhaul in branding

As consumers make the slow march to normalcy, brands will be forced to rethink their category presence, purpose, and pricing strategies

Uncertainity around Q2 performance of businesses: Harsh Pati Singhania

The return to normalcy will also depend largely on how quickly the consumers also recover from the overall impact of the coronavirus outbreak and the lockdown, he said

Recovery for brands look difficult as anxious consumers maintain distance

India among the top 3 nervous nations in the world; consumers expect long-term spending to be hit, want brands to spread optimism and cheer: Kantar