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Telcos push I&B ministry for fresh D2M tech assessment: What they want

Indian telcos have urged the I&B Ministry to restart the technical evaluation of direct-to-mobile technology, calling for broader standards-setting and consultation involving all stakeholders

Telecom players have claimed that D2M broadcasting has direct implications for spectrum bands earmarked for current and future 5G use
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Telecom players have claimed that D2M broadcasting has direct implications for spectrum bands earmarked for current and future 5G use

Gulveen Aulakh New Delhi

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The Indian telecommunications (telecom) industry body has asked the information and broadcasting (I&B) ministry to restart the performance evaluation of direct-to-mobile (D2M) technology, urging the Telecommunication Engineering Centre (TEC) — the technical arm of the Department of Telecommunications (DoT) — to develop standards, practices, and key performance indicators. 
The Cellular Operators Association of India (COAI), which represents Reliance Jio, Bharti Airtel, and Vodafone Idea, reiterated its demand for a fresh technical evaluation and a structured public consultation through DoT and the Telecom Regulatory Authority of India in a letter to the I&B ministry late last month. Business Standard has seen a copy of the letter. 
“Tests must include all relevant technological solutions, including ATSC (Advanced Television Systems Committee) 3.0, 5G broadcast, and other comparable standards. All phases of the study must involve telecom operators, device manufacturers, chipset vendors, regulators, and accredited laboratories,” the body said. 
The industry group, which has publicly ra­i­sed concerns that the earlier technical evalua­t­ion conducted by Prasar Bharati excluded te­lecom companies and device ecosystem play­e­rs, said the terms of reference (ToR) for the fr­esh consultation should be comprehensive and finalised in consultation with all stakeholders. 
In a statement last week, COAI argued that a do-over was necessary due to the absence of stakeholder participation, particularly telecom operators whose networks and spectrum resources are directly affected by the technology. It added that the previous evaluation had been limited to interference and device heating, while excluding several critical factors, including device certification requirements, electromagnetic field compliance, regulatory and licensing implications, real-world usage scenarios, and the readiness of the device and chipset ecosystem. 
Telecom players have claimed that D2M broadcasting has direct implications for spectrum bands earmarked for current and future 5G use. The D2M broadcast technology enables the direct transmission of live television channels to mobile phones without requiring cellular connectivity. 
The I&B ministry had, in September 2025, directed a comprehensive technical evaluation of D2M, with clearly defined ToR, participation from all relevant stakeholders, and inclusion of all parallel technology options. 
According to an evaluation conducted in November 2025 by Prasar Bharati and the Indian Institute of Technology Kanpur through TEC, concerns raised by some stakeholders about interference with telecom services and heating of mobile devices while using D2M were refuted. 
What they want
  • Telcos demand TEC to develop standards, practices, key performance indicators
  • COAI seeks fresh technical evaluation and structured public consultation via DoT, Trai
  • It says tests must include technological solutions, including 5G broadcast
  • COAI argues that a do-over is necessary due to the absence of stakeholder participation
  • Telecom players say D2M broadcasting has direct implications for spectrum bands earmarked for current, future 5G use