Year ender 2024: After initial hiccups, 10-min food delivery makes a return

As the demand for convenience rises, instant food-delivery platforms that had shut down or scaled back operations in previous years witnessed renewed success in 2024. In this race, Ola Dash is the lat

India’s instant food delivery platforms have witnessed a revival this year, following the failure of similar initiatives by Swiggy and Zomato in 2023.

 

The initial attempts by these food aggregators, through Swiggy Express and Zomato Instant, promised 10-minute food delivery but faced operational challenges that led to their shutdown.

 

With the evolving landscape of the food delivery industry, these companies are now revisiting the idea of ultra-fast delivery, driven by advancements in technology, improved logistics, and changing customer demands for speed and convenience.

 

Quick or instant food delivery refers to delivering ready-to-eat meals, typically under 10 to 30 minutes.

 

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