Page 109 - News
Today, every manager and employee needs to be a strategist: Claire Brooks
Interview with Author, Marketing with Strategic Empathy
 "Today, every manager and employee needs to be a strategist: Claire Brooks")
TVS hits the road for loyalty
The two-wheeler maker has won customer patronage with relentless focus on after-sales service
 "TVS hits the road for loyalty")
Adapting to consumer tastes
Dark chocolates or chocolates with less milk is the next super food
Siemens sharpens the pitch
With its first corporate campaign in three years, the company wants to position itself as the perfect partner for the Make in India programme
 "Siemens sharpens the pitch")
Social media indulgence root cause of workplace unproductivity: Report
An average of 2.35 hours is spent accessing social media at work every day
 "Social media indulgence root cause of workplace unproductivity: Report")
Intex tends the endorsement track
The company chants the cricket-Bollywood mantra, looks for mass appeal as it spends close to Rs 12 crore a year as endorsement fees
 "Intex tends the endorsement track")
GoAir shifting gears
The airline is taking first steps to achieve economies of scale even as its maintains caution
 "GoAir shifting gears")
Regional media groups pad up for an ad rush
Growing clout of tier-II and -III consumers has revived advertisers' interest in regional media, sparking off innovative alliances and brand initiatives
 "Regional media groups pad up for an ad rush")
 "Statspeak: Shopping guide")
 "Women in emerging economies lack access to formal financial services")
 "Consumers excited about benefits of driverless cars")
 "Indian business leaders succeed on quick improvisations")
Raymond: A hundred styles of white
The latest TV commercial by Raymond represents a marked departure from its strategy so far
 "Raymond: A hundred styles of white")
IIM Kozhikode wraps up 100% summer placements in 6 days
Consulting, finance emerge top sectors with recruiters like Boston Consulting Group, Goldman Sachs, Axis Bank, Citi Bank and Credit Suisse
 "IIM Kozhikode wraps up 100% summer placements in 6 days")
Tapping into offline networks
Urban Ladder, Pepperfry, Livspace are stepping out of their virtual-only avatars to expand their brand footprint. But will this blunt their agility?
 "Tapping into offline networks")
Inferno kicks up a storm
The country's growing appetite for Hollywood has led Sony Pictures to release the movie in India two weeks before in the US and spend heavily on promotions
![[object Object], kicks up a storm](https://bsmedia.business-standard.com/_media/bs/img/article/2016-10/12/full/1476288358-5567.jpg?im=FeatureCrop,size=(328,185) "[object Object], kicks up a storm")
 "Media mentors")
Redefining business spaces
Technology integration is the next big thing for co-working firms
 "Redefining business spaces")
Data science will be the next big differentiator for online travel: Deep Kalra
Interview with Founder & group CEO, MakeMyTrip
 "Data science will be the next big differentiator for online travel: Deep Kalra")