 "Sandeep Singh & Sanjay Hemady")
Aidem Ventures has roped in Sanjay Hemady and Sandeep Singh as senior vice-presidents. Hemady has donned senior managerial roles across organisations like Clear Media India Pvt Ltd and CNBC TV18. He will be heading broadcast sales for Aidem. Singh, who has served in organisations like R K Swamy, HTA (WPP), A C Nielsen and Sab TV, will be spearheading strategy and business development.
Social assessment
Kantar Public has named Melissa Baker, CEO, Africa and Middle East, and Surya AV, CEO, India and South Asia, as co-chairs of its newly launched development practice. Kantar Public's Development Practice works across multiple areas of public policy, from maternal and child health to agriculture and education. It brings together the global experience and locally tailored approaches to assess the impact of social programmes in Africa and South Asia.
Digital mandate
Rage Communications, a full-service digital communications agency, has bagged the digital business of Wallace Pharma's OTC vitamins. Branded VitBits, the chewable multi-vitamin jelly for children. Rage Communications has been mandated with creating the entire online marketing ecosystem for VitBits! beginning with a website followed by social media presence to sustain marketing.
