Page 234 - News

How to create fanatically loyal customers

In this hyper-competitive world, where a consumer has a lot of options to choose from, brand loyalty is deemed non-existent. Is that really so?

Re-Imagining segments

What we are seeing in India is the birth of horizontal segmentation. Brands that manage to understand the spaces between existing needs and segments are the ones that are likely to win

MSM sets goals with FIFA rights

Airing football's largest event will give a fillip to Sony's network in branding and distribution

How to get your brand noticed online

Let your greatest fans have the power to create content and see what it can do for your campaign

Hyundai Grand i10: Making a grand entrance

Hyundai's Grand i10 jostled with Maruti's Swift, making space for itself in a sub-segment that is witnessing growth

How some global brands did it

How to get your launch plan right

Successful brand launches create legacies by un-learning what we understand as standard rules of marketing

Ford EcoSport: Economic and sporty

Low price, great technology are just a few of the reasons the EcoSport stands ahead of other vehicles

iPhone 5s/5c: Managing expectations

With a pre-launch hype and by restricting the numbers put on retail shelves, Apple made its new introductions aspirational

How to make the most of a small budget

Marketing competes with other divisions for resources, and is under pressure to improve its productivity

Samsung S4: The winner takes it all

Samsung's penchant for pie-in-the-sky technology, ably supported by innovative pricing, ensures its S4 smart phone is No.1 in this year's Brand Derby

Launch a new identity

Samsung is all about futuristic innovation: Asim Warsi

Interview with VP, marketing, Mobile & IT Samsung India

Discover the soul of your brand

IIM-A's PGPX empanelled in Centre's ITEC scholarship prog

ITEC programme was initiated in 1964 and has generated immense goodwill and substantive cooperation among developing countries

Shyamal Majumdar: Bank boards as 'NPAs'

Taxi fare reimbursement policy often takes precedence over loan recovery strategy in the board meetings of public sector banks

Ultra keen on CV brands

After Ace in ultra-light commercial vehicles, Tata Motors will now spin off more sub-brands in growing categories, such as intermediate and light CVs

Sony plots its way back

With nine new shows over the next 10 months, the general entertainment channel is going in for a programming overhaul like never before

Student's corner

Do IIMs offer better return on investments than the Ivy League?

The puzzle of India's lack of manufacturing job growth

Top companies added employees at 3% CAGR from 2003-04 to 2013-14, while revenues grew at 18%