Page 235 - News

UAE tops global list in migrant talent, mostly Indians, says LinkedIn

The UAE saw a strong inflow of professionals at 1.3% net gain, particularly among architecture and engineering roles

IIT Roorkee ties up with Southampton University

The institutes will work on areas like aviation and railway engineering

Digital media's mandate grows after elections

Queries for greater online spends by advertisers are on the rise following the heady success of the online Modi campaign, say ad agency heads

Tale of two ad campaigns

A war room and round-the-clock updates ensured that BJP's media campaign decimated Congress'

More employers plan to hire MBAs in 2014: GMAC

80% recruiters plan to hire MBAs in 2014, up 7 percentage points from last year and 30 percentage points over 2009

Zee backs off-beat fare

Zindagi, its new mass GEC, will air Pakistani fiction content, different from regular GECs

Majority of women CEOs outsiders

Partnering for performance

Is Zuckerberg changing telecom?

In his vision, hundreds of millions of new users living in industrialising nations access the Internet on their handsets for free or after paying a nominal charge

Lessons from the #followmeproject

Along the way, Osmann's Instagram account has gathered nearly 1 million followers

Feedback and incentives

Incentivising real-time consumer feedback can play a big role in generating responses and creating engagement for service brands

The Strategist top five

LOOPTAIL: HOW ONE COMPANY CHANGED THE WORLD BY REINVENTING BUSINESS

Lines between consumer and enterprise solutions are fading: Karan Bajwa

Interview with MD Microsoft India

Book Extract: Shift thy target

Brands can break up with one consumer group and start a new relationship with a different one. It is difficult, but not impossible, says new book

Best foot forward

E-commerce companies are helping small merchants, who list their products on their websites, become more efficient with a little bit of hand-holding

Winning the content revolution

Consumers are demanding value from brands before they agree to transact. The most effective way to deliver that value across platforms is to create and distribute great content

Playing CIO to millennials

Millennials are bringing a new set of expectations into the work place, challenging traditional IT support systems

GM's service call for its brand image

Senior officials with the multinational car manufacturer say there is a need to improve the brand perception and are revising an earlier after-sales package to spruce it up

B-schools reduce seats, cut fees to attract students

Tough admission season ahead

'Kyoorius' about a fair trial for ad entries

The latest advertising awards brand is banking on its judging process to establish itself