Page 236 - News

Students' Corner

Do you think increased academic and gender diversity in classrooms would help better learning at B-schools?

RO leads, but Kent thirsty for more

Mahesh Gupta established RO water purifiers and owns the Rs 580-crore brand, but hopes for a large nucleus of users soon

IT sector lead recruiter at IIM Udaipur final placements

A total of 52 companies have participated in the final placement process

More bang for buck at IIM-A than Ivy League

Institute fourth on The Economist list of global B-schools in return on investment

News genre loses eyeballs despite election fever

Media planners say that viewers may have a problem of plenty and the genres could end up eating into each other's viewership

Etihad takes first-class route to Indian skies

The Abu Dhabi-based airline is busy raising its brand recall, to catch up with Emirates

The making of Brand Modi

Narendra Modi isn't just a political party's prime ministerial candidate. NaMo is a brand that has been carefully built and painstakingly marketed. Here's how

IFMR expects higher student turnout at its Sri City campus

Tier-II buyers home in on regional brands

Nielsen recently surveyed such towns to find out what the independent home-buyer looks for when choosing brands for the house

After testing premium waters, ABD ready to fight Royal Stag

Officer's Choice Black is more premium than the earlier Blue variant in the fast-growing semi-premium-plus whisky space

The Strategist top five

XLR8 (ACCELERATE) by John P Kotter

Curated commerce

Connecting with today's super consumers

In the crowded marketing landscape, it has been an increasingly challenging task to keep on top of mothers' media experiences

Focus where it matters

Coping with initiative overload

Companies cant do without projects but a well-managed portfolio of initiatives can help them make better and faster decisions

Employee engagement is a two-way street: Lesley Brown

Interview with Regional Practice Leader of Employee Surveys, Asia Pacific, Towers Watson

Book Extract: Beauty lies in experience, not just device

A beautiful consumer experience requires rethinking of business processes along with the heavy lifting of change management

Shyamal Majumdar: 'Involuntary leisure without pay'

It is time someone started a campaign for plain English in human resources

KKR crafting a long innings with fan club

By rebranding Kolkata Knight Riders, management wants to widen the brand appeal

Are too many engineers making IIMs parochial?