Page 240 - News
Why packaging is important
Packaging is possibly the most visible marketing tool. Ironically, only a handful of Indian companies give it due credit
Android personalisation apps
App discovery has been a major challenge over the past five years
 "Android personalisation apps")
Learning from emerging markets
For decades, retailers in emerging markets have benefited from importing the best-in-class practices from mature retail markets
 "Learning from emerging markets")
Making Boards accountable
The Companies Act, 2013, aims to raise the governance profile of Indian companies and their Boards, and bring them on par with the roles and responsibilities assumed by Boards globally
 "Making Boards accountable")
Only two per cent of the target audience form brand advocates: Steve Knox
Interview with Senior Advisor, The Boston Consulting Group
 "Only two per cent of the target audience form brand advocates: Steve Knox")
The growth-brand trade-off
The strategy to grow is often accompanied by a series of decisions to accept slightly lower levels of quality, whether it is for facilities modifications or ingredient changes or hiring standards, say
 "The growth-brand trade-off")
More and more cos hiring via social media: Experts
Sectors like IT, ITES, banking and financial have been recruiting across levels using this platform
 "More and more cos hiring via social media: Experts")
Mumbai Metro joins station branding ride
Station naming contracts are usually awarded for five years, which can be extended by five more years
 "Mumbai Metro joins station branding ride")
Decoding the millennials
The millennials are defining their success by how happy they are
 "Decoding the millennials")
R Gopalakrishnan: 'Neat and clean' innovation
The idea of sanitation has raised many challenges down the years
Will Pond's for men find enough takers?
HUL's reported plans to extend the brand to men's grooming could face hurdles in attracting men in the masstige segment with its strong feminine associations
 "Will Pond's for men find enough takers?")
Minimum CAT percentile for ST candidates at IIM-A stands at 38.34%
The minimum percentile has fallen from 83% for 2010-12 batch to the current numbers
 "Minimum CAT percentile for ST candidates at IIM-A stands at 38.34%")
Deals, internet and sales staff can sway the consumer
Nielsen has recently looked at seven facets of the Indian consumer
 "Deals, internet and sales staff can sway the consumer")
Khoday's once again raises the Black flag
After winning the battle against UB's Kalyani Black Label, it is now against Diageo's Johnnie Walker
 "Khoday's once again raises the Black flag")
Naukri Job Speak Index sees stable hiring in March over Feb
Yearly comparison shows a 12 per cent increase in hiring activity when compared to March 2013
 "Naukri Job Speak Index sees stable hiring in March over Feb")
Indian workforce seeks competitive salary & benefits: Randstad survey
Microsoft is 'Most Attractive Employer' in Randstad Awards
 "Indian workforce seeks competitive salary & benefits: Randstad survey")
Fabric brands stitch up the ingredient story
Raymond hangs its latest communication on a new hook - wool for summers -while Birla Cellulose of Aditya Birla Group has focused on Liva for a year
 "Fabric brands stitch up the ingredient story")
Toyota tweaks Camry's design to counter Hyundai
In terms of traditional leader and traditional challenger actions, their positions have been switched
 "Toyota tweaks Camry's design to counter Hyundai")