Page 241 - News

MBA still sought-after; non-MBA courses catching on: GMAC survey

Xavier varsity rolls out bachelor programmes

Varasity was established after passing of a bill in state assembly to this effect last year

Packaging more important for brands in India

Packaging is more important to consumer satisfaction in developing countries than developed ones

Nilgiri's to boost Future grocery plans

The expected acquisition to widen southern presence, even after likely rebranding

BSNL plans technical varsity

The PSU expects to approach AICTE as well as UGC for formal approval within next eight months

Flipkart's flip could flop

Battle for the bigger screen

Cinemark, the nation's No. 3 theatre chain, has been promoting the growth of its network of extra-large movie screens, and Imax

ETV gets a comeback script

Viacom18 is subjecting the regional entertainment brand to a string of revamps to scale the charts that feature Zee and Star as well

Semantic search

The path to success was pretty straightforward, but it was geared mostly towards "keyword" based searches

The future of everywhere TV

Live sports have always helped drive record-shattering TV viewing, and this year's Super Bowl was no different in that respect

Shape up or ship out

The life insurance industry is working hard to shake off the image of being seen as just another tax saving tool

Criminal liability for faulty products

Product recall is the new reality for Indian manufacturing, especially the automobile industry

The road to the top

Big Bazaar and Tata Nano are trying to climb the value ladder, moving away from a price-based product proposition to own a more upmarket imagery. They have a long road ahead

Today, content discovery is driven through social channels: Nitin Mathur

Interview with senior director & head of marketing, Yahoo! India & South East Asia

Set them free

Putting traditional company structures to one side, firms should recognise that all human resources available have a role to play in creating a rich organisational culture

Coach in the pocket

There's an app for just about everything - from finding a restaurant, current news and weather, airline schedules to losing weight

The alignment gap problem

The Strategist top five

Free yourself from service distractions

Customer service is a value every employee of a corporation needs to own and it is one area where protocols are secondary, says a new book

Shyamal Majumdar: Are you being psyched out?

Psychometric tests can be useful, provided we know how to handle them