Page 245 - News
Low-cost peg loses its appeal
Some brands are distancing themselves from their low-cost origins in various ways, while others continue
 "Low-cost peg loses its appeal")
IIM-A joins hands with Harvard, MIT and Berkeley for research
Institutes to address bottom of the pyramid issues; joint research to up IIM-A's world ranking
 "IIM-A joins hands with Harvard, MIT and Berkeley for research")
It is back to basics in engineering
Students opting out of streams such as IT & chemical engineering; civil and mechanical still big draw
 "It is back to basics in engineering")
Students' Corner
Do you think regulatory bodies should disallow setting up of new B-schools?
 "Students' Corner")
Google Glasses in the shape of a Ray Ban
Luxottica would involve both brands, Ray-Ban and Oakley, to come up with a mainstream version of the Google Glass that can record videos
 "Google Glasses in the shape of a Ray Ban")
Multinationals' new oil regime
The growth in premium, value-added oils has stoked their interest as other categories saturate
 "Multinationals' new oil regime")
Youth power wanes in India's board rooms
Only eight directors currently 25 or under; average age on boards now nearing 60
 "Youth power wanes in India's board rooms")
Avantha's Tify to expand
The gourmet processed food brand has been piloted at Reliance Retail and Spencer's
 "Avantha's Tify to expand")
Amway's mantra: Retail outlets and prestige brands
With plans to showcase the Artistry range at new retail outlets, Amway aims to play in the prestige segment
 "Amway's mantra: Retail outlets and prestige brands")
Hero puts its scooter plans in top gear
The Indian two-wheeler giant is looking to narrow the sizable gap with erstwhile partner with a line of new scooters set for launch from 2014-15
 "Hero puts its scooter plans in top gear")
When the machines start talking
Currently, the focus of M2M communication revolves around connectivity, but the next and the more profitable wave will be around applications
 "When the machines start talking")
 "The Strategist top five")
The talent management conundrum
India Inc doesn't seem to place much importance on succession planning, if a recent report by KPMG is anything to go by
 "The talent management conundrum")
We didn't want our promotion to be like a TV reality show: Anisha Motwani
Interview with Director & CMO, Max Life Insurance
 "We didn't want our promotion to be like a TV reality show: Anisha Motwani")
The consumer should be at the centre of innovation: Chander Mohan Sethi
Interview with Senior vice-president, South East Asia Reckitt Benckiser
 "The consumer should be at the centre of innovation: Chander Mohan Sethi")
Book Extract: Customer as brand ambassador
A brand ambassador programme brings together customers who take passionate ownership of your brand and work with you to promote it
 "Book Extract: Customer as brand ambassador")
Efficiency is key, not product portfolio
It is time pharmaceutical companies in India adopted the mindset of manufacturing companies - that is, prioritise process innovations - for competitive advantage
 "Efficiency is key, not product portfolio")