Page 248 - News

Job creation in UP up 32% in 2013: Study

The number of entry-level jobs (zero-five years experience) in top six cities of Uttar Pradesh increased significantly during 2013

Cafe Coffee Day looks eastwards for franchise

Senior officials say CCD would announce operations in South East Asia in 2014-15

Deepika: Leading lady in brand fees

Even after increasing her fees, the daughter of badminton star Prakash Padukone poses a challenge to Kareena Kapoor and Katrina Kaif

Instead of dictating offers, we let the customer choose her own gift: Vinay Bhatia

Interview with Customer care associate & senior vice-president, marketing & loyalty, Shoppers Stop

Naukri Job Speak Index moves up by 10% in Feb

The hiring is expected to pick up seriously once the uncertainty around the elections clears by

Ethical & smart

Ranbaxy's recent run-in with the US Food and Drug Administration has invited renewed questions about how to strengthen compliance mechanisms and ethical leadership within firms

A ticket to innovation

Branding in subways and trains has taken on a life of its own. Here are some key takeaways

Madhukar Sabnavis: Riding on religion

Growing religiosity provides brands with an opportunity to connect with people

Nokia X will give users the confidence to move to Windows: Viral Oza

Interview with Marketing Director of Nokia India

Tea battle turns green

Tetley and Lipton are making the under-penetrated brew their cuppa tea as they compete neck and neck

India lacks people and processes to operationalise analytics: Srikanth Velamakanni

Interview with Co-founder & CEO Fractal Analytics

Nestle's branding woes

The absence of new blockbusters is putting its bread and butter brands under a cloud as well

The Strategist top five

Book Extract: The truth about big data

Big data is no longer just a shiny new management tool. It is an evolutionary set of capability that will have unanticipated uses over time

Will the Ranbaxy imbroglio hurt Brand India?

Cinema advertising rides on digitisation wave

Advertising in cinema halls is gaining appeal among advertisers because of the structured manner in which inventory is sold post digitisation

Social media: The rise of targeted advertising

Use analytics to cut supply chain risks

IIM Ranchi completes summer placement 2015 with 210 offers

The highest stipend offered was Rs 150,000 while the average stood out to be at Rs 45,800

Financial branding cues for women

Nielsen's pointers to banks in the run-up to International Women's Day on March 8