Page 252 - News

Complan stirs in celebs

Endorsements from actors like Amitabh Bachchan and Surya marks Heinz's renewed bid for a market dominated by Horlicks

Good news on placements for non-premier B-schools

Average salary up 10-15%; start-ups, e-commerce firms attract students

Students' Corner

Amidst inflationary trends, is it justifiable for institutes to increase fees this year?

Biocon boss is IIM-B chairperson

Current chairperson Mukesh Ambani steps down before completing his term

'SMEs must understand importance of branding'

Ad guru Pralhad Kakkar says SMEs must promote its products through social media which is very effective

Pantaloons makes quiet alterations

A greater ratio of private labels, monthly refreshes and a keen focus on margins to lift fortunes of the department chain

XLRI gets 103 recruiters for final placements

254 offers were made for a batch of 245 students over 3.5 days

UP to make 4.5 mn youth job ready via PPP model

Mission would also strive for placement of at least 70% of the trained youth

Go beyond the traditional

Retail and service players are redefining the contours of traditional distribution touch-points by exploring the unconventional

The endorser's ethical dilemma

The recent Pepsi-Amitabh Bachchan controversy has exposed the challenges of credible celebrity brand endorsement, raking up the ethics versus advertising debate

Brand value: Smaller banks take big steps

Experts, however, say perception can be different from reality

IIM-Bangalore completes final job placements

Unhappy with IIM-C, IIM-A on breaching pact on process

Amazon, RIL, EXL make highest offers in Cluster 2 placements of IIM-A

IIM-A conducted Cluster 2 of the Final Placement Process for the PGP batch of 2014 on February 16, 2014

T2's lessons for marketers

Airports are gateways to cities. But most differ only in scale, and lack the flavour of their cities

I could not go against what I believed: Pullela Gopichand

Pullela Gopichand had refused to endorse a cola brand years ago

The social workplace

Business opportunities for healthy living

Time for the CEO's pitch

The CEO should actively participate in a company's advertising campaign. Here's why

The customer-friendly brand

Businesses rarely pay attention to the costs and the risks borne by customers after a product is delivered, says a new book

An exchange offer is a great way to engage consumers: Somprabh Singh

Interview with head, marketing, Titan