Page 255 - News
Suzuki banks on the power of four
The firm hopes the new models will change its fortunes in india
 "Suzuki banks on the power of four")
Students' Corner
Do you think the summer internship period at institutions should be increased from two months to six months?
 "Students' Corner")
Tata group steps into footwear branding
Noel Tata-led TIL will initially look at distributing products through multi-branded outlets
 "Tata group steps into footwear branding")
Alokananda Chakraborty: 3 reasons to drop that celeb
Why splurge on that celebrity ambassador when you can reap much more from the 'pass-around' power of everyday people?
Global trade, M&A will be vital part of courses: Bala V Balachandran
Q&A with Founder & Dean, Great Lakes Institute of Management
 "Global trade, M&A will be vital part of courses: Bala V Balachandran")
DLF Brands signs on new names to hone focus
Trailing other multi-brand licensees, the company is entering the beauty segment, even as it opens only single-brand stores to reflect a distinct positioning
 "DLF Brands signs on new names to hone focus")
More US fast food giants line up for India launch
Krispy Kreme was the latest to open a new store with its first outlet in Delhi last month, adding to its five branches in Bangalore. Burger King will open its first branch in the first half of this ye
IIMs may skip fee hike this year or increase marginally
Dip in CAT numbers raise concern over candidates' affordability
 "IIMs may skip fee hike this year or increase marginally")
Why hybrid computers excite content developers
Hybrid PCs pose interesting marketing and content monetisation opportunities. Here's the lowdown
 "Why hybrid computers excite content developers")
Securing the Internet of Things
A strong framework of policies is required to tackle security concerns as devices get smarter
 "Emergency succession planning")
The campaign succeeded in creating a buzz around a new category: Gulbahar Taurani
Interview with Director marketing, domestic appliances, Philips India
 "The campaign succeeded in creating a buzz around a new category: Gulbahar Taurani")
 "The Strategist top five")
Our growth strategy is closely linked to our manpower strategy: Ashok Sharma
Interview with Chief Executive, Auto & Farm Strategy, Agri and Allied Business, Mahindra & Mahindra
 "Our growth strategy is closely linked to our manpower strategy: Ashok Sharma")
 "Augmented reality as a business tool")
The problem of hidden information
There are some markets where owners of low-quality goods have an incentive to sell, says a new book
 "The problem of hidden information")
 "Video to drive mobile ad market")
Business as usual
Here's how some companies are ensuring high-potential women employees don't simply 'drop off' the roster
 "Business as usual")
'Re-shoring idea gains momentum, sudden job market impact unlikely'
Experts feel that off-shoring jobs cannot be completely eliminated mainly due to cost-competitiveness
 "'Re-shoring idea gains momentum, sudden job market impact unlikely'")
7-Eleven formula for Twenty Four Seven
The K K Modi Group-backed convenience chain is trailing Bharat Petroleum's In & Out at petrol pumps, but it is increasing the count of its standalone stores
 "7-Eleven formula for Twenty Four Seven")