Page 256 - News
Tea brands prop up HUL's beverage play
Sustained activity around Lipton, Taj Mahal, Brooke Bond and Taaza, including new launches and advertising, has ensured beverages perform well
 "Tea brands prop up HUL's beverage play")
Diversified brands sparkle
Brand Trust rankings show Samsung at the top, followed by Sony, Tata and LG
 "Diversified brands sparkle")
Cadbury to enter new segment with Chomp
Launched under 5 Star, the rough-chew bar will be the first launch after Manu Anand took over
 "Cadbury to enter new segment with Chomp")
IIT Bombay to establish entrepreneurship centre
Centre to focus on emerging technology areas like Nanotech and Biotech
 "IIT Bombay to establish entrepreneurship centre")
IIM Ahmedabad 'most searched ' B-school on Google in India
Searches related to the premier management institute, IIM, have been most from the state of Haryana, followed by Uttar Pradesh, Madhya Pradesh and Karnataka
 "IIM Ahmedabad 'most searched ' B-school on Google in India")
Shyamal Majumdar: The succession question
Tata Motors MD Karl Slym's sudden death shows it is time companies asked themselves 'What would we do if we lost our CEO tomorrow?'
IIM-A to study Gujarat Tourism's Branding Campaign
Amitabh Bachchan said he was going to endorse places like Amritsar, Jaipur, Khajuraho
 "IIM-A to study Gujarat Tourism's Branding Campaign")
It's no bother… just business
Five things email marketers would do well to remember
 "It's no bother… just business")
Innovation the key to top honours
The first prize sinner had designed a new methodology through effective utilisation of the city route map for the salesforce to reach out to the customers
 "Innovation the key to top honours")
Kanika Datta: Resuming the race to zero
None of us needed or wanted that ration card. Yet, oddly, we could not do without this flimsy piece of cardboard because it doubled as an essential identity document and "proof of address", and for mo
Students' Corner
Do you think there should be more number of IIT, IIM and AIIMS' campuses in the country
 "Students' Corner")
IIM-B makes debut in FT Global MBA Ranking 2014; IIM-A, ISB slip
Harvard Business School, Stanford Graduate School of Business and London Business School were first, second and third positions, respectively
 "IIM-B makes debut in FT Global MBA Ranking 2014; IIM-A, ISB slip")
IIT Madras inks research pact with GE Healthcare
Institute also sets up cancer tissue bank
Brand AAP under threat
Confusion about disparate voices and their tone harming the party's carefully-crafted brand identity
 "Brand AAP under threat")
Deakin University- IIT Madras sign MoU
Joint PhD supervision will be part of the agreement apart from the focus on research and projects in the areas of materials and engineering
'Top honchos of cos may get over 10% pay hike this year'
The finding was found in a study by Global management consultancy Hay Group
 "'Top honchos of cos may get over 10% pay hike this year'")
R Gopalakrishnan: Creativity is not in your genes
The idea is to stay open to new ideas and remain permanently curious
Brand AAP under threat
Confusion about disparate voices and the tone of voice is harming the party's carefully crafted brand identity
 "Brand AAP under threat")
India and Singapore are on a par in digital strategy: Subbaraju Alluri
Interview with CEO, Grey Singapore
 "India and Singapore are on a par in digital strategy: Subbaraju Alluri")
 "The skin advisor app enhanced consumer-brand interaction: Ganesh Bangalore")