Page 261 - News

Debunking marketing myths

Research says that companies maintaining their marketing efforts in the recession multiplied three times whereas the cost-cutters grew by a mere 19 per cent

Flagship premium cars under multiple threats

Low-priced luxury cars, lack of diesel options and customers' preference for SUVs are the three key challenges

CEO coaching is catching on

Not just in bad times, CEOs need coaching in good times too

This was one of the most cost effective promotions by Tata Value Homes: Pawan Sarda

Interview with Head of marketing, Tata Value Homes

The Strategist top five

Making the consumer feel like an insider

Scarcity and exclusivity help products catch on by making them seem more desirable

Today, HR leaders aspire to be viewed as business partners: Anmol Nautiyal

Interview with Director IBM Smarter Workforce business, India & South Asia

When the going gets tough

At this point, two brands - Tata Motors' Nano and Cadburys Gems - are trying to solve the same riddle: how to expand the market without alienating the current consumer base. The job may be easier fo

Innovation in turbulent times

In the first part of the series, author Stefan Thomke says by investing in your most talented executives today, you enable them to develop their leadership skills and gain the innovative strategies ne

Life stage matters the most

Create in India, win everywhere

Companies invested in India must continue to innovate for India. By doing so, they will be innovating for the world

185 students shortlisted for interview by Infosys

Totally 3,650 students from 143 colleges affiliated to Anna University had registered for the drive

Parental pressure, lack of long-term goals trouble IIT students

Another pressing issue is better salaries being offered to undergraduates than to those who have completed their Masters

With cities in the bag, Cadbury to unlock rural demand

It is keen to tap 75 per cent of rural potential for chocolates in the next four years, having 'up-aged' its audience and created occasions for urban consumption

IIM-Indore gets new director

Rishikesha T Krishnan replaces N Ravichandran who will now join IIM Ahmedabad as professor

Shyamal Majumdar: Prepare yourselves for Gen Z

It's time for employers to get ready for a generation - born in the digital age - that will be a lot smarter than its predecessors

We will have more regionally relevant holiday products: Peter Kerkar

Interview with Director, Cox & Kings

Only Vimal regains Reliance Industries' attention

The brand's Unformal range of fabrics has been increasingly making noise, getting in step with the changing customer and winning back the parent's interest in a low-margin sector

Detroit gains ground in 2013, as Ford Fusion sets the tone

Great Lakes eyes tie-up for Mumbai campus

Mumbai facility would not require an investment of more than Rs 50 crore and the institute is looking at an area of 3-3.5 acre land