Page 262 - News

48 ka chicken proves a Real Good deal

The Godrej brand taps the lower income group by bringing down the price point and selling it through butcher shops

NaMo on your dinner table

From stainless steel plates to sweets to T-shirts, brand Modi is going places

Women from small towns throng finishing schools

The market for finishing schools is expected to grow between 40 and 55 per cent in the next three years

Engg colleges fear grim campus hirings

Manufacturing and automobile sectors facing slowdown; sluggishness in hiring to have an impact on pay packages as well

Subodh Agrawal takes over as SAFA president

At IIT-Kharagpur, 1,000 get jobs

Students' Corner

Do you think B-schools should make changes in their entrance test pattern to also attract students from humanities background?

850,000 new jobs, 20% pay hike in new year

HR experts say 2014 may be more promising that 2013, when hiring went slow across mid and senior levels

5 trends to watch for this year

Wearable technology; men taking on "feminine "roles; social media, luxury brands and "second life" packaging opening their arms to engage and energise customers are the stuff marketers should be ready

Brands made social media work harder

The year 2013 saw brand managers not content with engagement on social media and plough back online insights into distribution, communication and their products

Upper hand for IT firms in engg hires

With surge in numbers graduating and lower absorption, real entry pay at 15-year low & attrition down

Can advertising affect social change?

Evidence is mounting that advertising can play an important role as part of wider social marketing campaigns to shift human behaviour

90% of Loyola business school graduates secure offers

Panasonic moves beyond living room to reinvent its core

Indian Parliamentary League - media unexplored

The run-up to the Lok Sabha polls of 2014 will provide marketers a platform to reach the young audience, when many will be glued to news sources to track politics over a three-four-month window

Wear your own device

Accessorisation will drive innovation, differentiation and growth in the smart devices industry

The rise of the new entrepreneur

The starting context of entrepreneurship has a huge impact on not just the entrepreneur's behaviour but also the trajectory

Way to go

As prices come down, a phenomenal growth awaits in the uptake of GPS navigation in India

Reinventing traditional broadcasting

Digitisation is to television what mobility was to the telecom industry

New year resolutions of a CMO

To survive and thrive the new CMO should build strategies that cut through silos