Page 265 - News

Krispy Kreme wastes no time to Indianise

A digital campaign will soon follow Krispy Kreme's expansion, highlighting the localisation of flavours for India

Etihad's record bodes well for Jet

But the Abu Dhabi-based airline would first bolster its own network with traffic from India before Jet's turnaround

FMCG players' reach pays off

Triumph rides in with variety

Will assemble six under-Rs 10-lakh motorcycles locally to make its classic bikes and roadsters affordable

Who says innovation is dead?

As economies become more connected, all aspects of business are confronting change. Innovation is no different. It has become more collaborative, open and continuous

Fighting the war for talent

The manufacturing sector needs to build a brand image so to speak to woo the best people, says a new study

TV advertising is fiction. There is no analytics in it: Srikanth Kakani & Preetesh Chouhan

Interview with, Co-founder & CEO and Vice-president, APAC, Vdopia

Redefining ASAP

If you wish to convert your online leads into actual sales, reduce the wait time. Here's how

Know your competitor

The key to competitive intelligence lies in understanding how your competitors describe themselves

Culture is critical to change

Headhunters believe hiring trend to pick up post elections

There is no specific industry that has resorted to layoffs, however, there are challenging environments within most sectors

Costly smartphones are affordable luxury now: Sirpa H Ikola

Interview with Senior director (marketing), South Asia, HTC

Anchor weighs north to secure lead

Anchor is expanding to fill gaps, while Havells is keen to gain a foothold in Mumbai, the former's stronghold

Sony signs up Warner, hopes to up market share to 25%

The deal to distribute the latter's many labels will make the Indian partner a large player in international music and come closer to competitor T-series

B-schools unhappy with UGC's move to control tech education

More than 300 management institutes plan to protest against the decision

Students' Corner

Do you it would be a good idea by UGC to replace BA, BSc with vocational courses?

Woodland's Woods gets repositioned for women

Though shoes would comprise 80 per cent of Woods' earnings, a complete apparel range would be brought in next season for urban markets

CavinKare gets aggressive with deos after Spinz faces Fogg heat

Spinz, an old deo player, has been revamped to take on new competition; might be extended too

Social media yet to become preferred mode of hiring: survey

Study also suggests hiring across various sectors may rise significantly, several jobs likely in BFSI sector

November sees moderate rise in hiring numbers: Naukri.Com

Industry wise hiring sentiment was positive but weak except in IT-Software, which has seen an upward trend