Page 267 - News

We want the govt to recognise us and take us seriously: Ajit Rangnekar

Interview with Dean, Indian School of Business

Data analytics jobs big draw among IITians

Techies increasingly opt for the sector as it offers better pay, promising career growth

Students' Corner

Do you think B-schools should lay special emphasis on enrolling more women students?

Blue Frog brands its content

The pub is now making its live-gig content available for syndication on TV channels and inflight viewing, besides its own YouTube channel

AI gets its flight path right

Air India still has ground to cover before turning lean but operationally it has salvaged its performance

Older IITs gift placement advantage to new peers

New institutes started their placements a month in advance

Sense of luxury can sway consumer

Oreo tries star power for pull

The cookie from Mondelez International continues with high media spends for a wider reach

Global summit on humanitarian logistics at IIM-Raipur concludes

It is the first such conference in India; Anil Kakodkar was chief guest on Day-2

India's SA sojourn to bring in Rs 120 cr for Ten Sports

90% of the inventory has been sold. Ten Sports is looking to increase ad rates for the remaining 10% by 20%, for spot

Knorr's souped-up portfolio pays off

The brand has been growing on the back of soups. An instant variant and ready-to-eat food are the latest additions

IITs see Rs 1.3-cr salary offer on Day-1 of placement

EXL Services recruit 34 students from IIT, Kanpur

Digital, promotions can influence $20 bn in sales

Online pre-purchase activity lowered offline (other media) interactions and drove up personal store visits of the shopper

Stories unfold in ad breaks

Long ads are in vogue such as Google's reunion TVC. But there're definite ways to pull them off

Targeted marketing: The turning point

Brands that have successfully used mass-marketing campaigns to build positive consumer images can make bigger financial gains from targeted marketing

The Strategist top five

Efficiency=being consistently boring

IndiGo Airlines, India's most profitable low-cost carrier, has mastered the elusive art of being consistent almost to a fault. Here is the secret sauce

"The programme helped build retailer confidence and create consumer pull"

Look beyond your boss for influential sponsors: Sylvia Ann Hewlett

Interview with founder, Center for Talent Innovation

Weighing best-case and worst-case scenario