Page 268 - News
Focus or diversify?
The toughest test for leaders is to determine when to move forward with a diversification and when to pull back
 "Focus or diversify?")
Pricing is a challenge, every global brand has to find margin of opportunity: Tim Calkins
Q&A with international brand guru and professor at Kellogg School of Management
Navigating the mobile ad network maze
Research shows 90% of people move between devices to accomplish a goal; so reaching customers on-the-go is more important than ever before. Here's how to choose the right mobile ad network for your br
 "Navigating the mobile ad network maze")
It is naive to suggest that audience measurement is an easy thing to do: Eric Salama
Interview with Chairman & CEO, Kantar
 "It is naive to suggest that audience measurement is an easy thing to do: Eric Salama")
Social media platforms important for careers: HeadHonchos poll
During the hiring process, a strong social presence can tilt the balance in an applicant's favour, especially at senior levels
 "Social media platforms important for careers: HeadHonchos poll")
Hero Group rides into new territory, forays into education
Announces the opening of BML Munjal University in Haryana
Students' Corner
Should more number of B-schools should join IPRS to bring in more transparency in placement process?
 "Students' Corner")
CFA Institute to open India centre next year
CFA Institute works with partner institutes in each country to extend its professional qualifications. In India, too, the institute is looking to partner with local institutions
We want to be the brand for daily fitness requirements: Erick Haskell
Interview with Managing Director, Adidas India
 "We want to be the brand for daily fitness requirements: Erick Haskell")
Celebrities warm up to licensing
The number of stars extending their name to brands is on the rise. But the motives need sharpening
 "Celebrities warm up to licensing")
International rankings decoded: The IITs need more visibility
Institutes say they fare well on most ranking parameters and will do the needful to improve visibility of R&D initiatives
 "International rankings decoded: The IITs need more visibility")
W&M sale: Nobody's loss
Parting with Whyte & Mackay to have little impact on Diageo-USL's premiumisation strategy
 "W&M sale: Nobody's loss")
Apple is world's most valuable brand
Microsoft stays second, but its brand value has remained flat over the past three years in Forbes list
 "Apple is world's most valuable brand")
Marketers must prioritise & look for returns as money is short: Thomas Varghese
CEO, Textiles , Aditya Birla Group
 "Marketers must prioritise & look for returns as money is short: Thomas Varghese")
Lupin looks to brands, new markets for growth
Some analysts say while Lupin's focus on brand acquisitions augurs well, investors will bet on launches of new generics in niche segments such as oral contraceptives and ophthalmology
 "Lupin looks to brands, new markets for growth")
Celio to outfit Indian arm with global look
On its way to take a greater control of its Indian arm, the French brand banks on a full-fledged team, and international designing and sourcing chops
 "Celio to outfit Indian arm with global look")
 "BookMyShow goes mainstream")
You can think of marketing on Facebook in mass-media terms and not just in terms of fans: Kirthiga Reddy
Interview with Head of Facebook India
 "You can think of marketing on Facebook in mass-media terms and not just in terms of fans: Kirthiga Reddy")
IIMB in pact with Vietnamese academy
The MoU envisages exchange of faculty members; exchange of students
We were successful in pushing microwave penetration in the country: Rajeev Jain
Interview with Sales Head, Home Appliances, LG Electronics
 "We were successful in pushing microwave penetration in the country: Rajeev Jain")