Page 269 - News
 "Experimental design: A new tool for marketers")
Growth pangs
The manufacturing industry needs to look at not just product innovation but also process and operational innovation
The mobile internet tipping point in India
About 110 million monthly users now access the internet through their mobile devices in the country; the number is expected to reach 130 million by the end of 2013, according to a study by the Interne
 "The mobile internet tipping point in India")
How effective is the online video ad?
How do brands ensure consumer engagement in the amorphous world of the internet? A new research has some answers
Creativity is all about knowing what is meaningful to people: Bruce Nussbaum
Interview with Author & professor of Innovation and Design, Parsons The New School of Design, New York
 "Creativity is all about knowing what is meaningful to people: Bruce Nussbaum")
Thinking outside the bottle
If you come to India with some master plan, prepare to be distracted, deterred even demoralised, writes Muhtar Kent, chairman & CEO, The Coca-Cola Company
 "Thinking outside the bottle")
When Cadbury replaced its eclairs
By renaming its eclair brand Choclairs, Mondelez, the parent, is attempting to meet changing consumer requirements
 "When Cadbury replaced its eclairs")
Luxury brands have to brace for high rent
Owing to high rents in Mumbai and the response from Delhi, most luxury retail players want to expand in the capital
 "Luxury brands have to brace for high rent")
MDI completes summer placements
Average stipend sees 24% rise
No change again in freshers' salary: TCS
Fresher salary at the company remains unchanged at Rs 3.15-3.50 lakh for past 4 years
 "No change again in freshers' salary: TCS")
PVR pursues its bulk formula
Gets a boost in meeting targets with its new advertising plan after a spate of Bollywood hits
 "PVR pursues its bulk formula")
When you actually decide to come to India, things get difficult: Simon F Cooper
Interview with President and managing director- Asia-Pacific, Marriott International
 "When you actually decide to come to India, things get difficult: Simon F Cooper")
TCS to give out campus offers to 25,000 people by February
It is expected that students will come on board by July
Pleasant surprise for IITs ahead of placement season
Placement cells have recorded an increase of 10-20% in average salary levels
 "Pleasant surprise for IITs ahead of placement season")
Kanika Datta: The ascent of luxury
The real talent for purveyors of luxury goods and services will lie in training Indians to serve them
Student's corner
Do you think private universities and institutions should be brought under the Right to Information Act?
 "Student's corner")
 "Sony takes TAM to task")
Brand social responsibility 2.0
CSR has moved on from tokenism. FMCG companies are increasingly integrating brand and business objectives with social responsibility programmes to make them commercially viable and sustainable
 "Brand social responsibility 2.0")
Regenesys Business School introduces courses for working executives in India
Programmes to enhance skill sets working executives, enhance their careers
 "Regenesys Business School introduces courses for working executives in India")