Page 273 - News

Below-the-line is the best bet in rural India

A successful experiential marketing campaign is a combination of a right communication package and a focused delivery strategy

The Strategist top five

Be patient when you target rural markets: R V Rajan

Interview with founder, Anugrah Madison Advertising

The law of attraction

There can be immense gains if the basics of the attractiveness quotient are understood and applied to brands

Pizza Mania celebrated the joy associated with one's first salary: Harneet Singh Rajpal

Interview with VP, marketing, Domino's Pizza

The paradox of more: Magic or misery?

Selling on a shoestring

If you are looking to market like a big brand on a small budget, hitching a ride on an online marketplace may be a good option

Making money in the free app economy

Over 90% of the users prefer free apps. So why are publishers and developers cheering the growth of the app economy?

Madhukar Sabnavis: Sachin Tendulkar, the brand

What corporate India can learn about consistency, challenges and teamwork from India's greatest sporting icon

The complete man gets a makeover

Raymond is reworking the depiction of its popular trope to connect better with the metrosexual man

Delhi HC cancels CMAT, pvt B-schools cheer

It is used for admissions to over 3,400 business schools

New online course format at Minerva Schools

The first batch of the Minerva Schools at KGI, an initiative of the Keck Graduate Institute (KGI) and San Francisco-based Minerva Project, would matriculate in the fall of 2015

Brand play in cards business

While Visa and Mastercard slug it out for leadership, analysts say RuPay has the potential to cause disruption and eat into their market share

Student's corner

Is the recent 100 per cent fee hike at National Institutes of Technology justified?

As ad market sizzles, celebs sell like hot cakes

Mahindra stays put in premium SUVs

It has tweaked the premium XUV500 to take care of feedback and arrest industry-wide decline in demand

Campus hiring to see a slower pace in 2014: Firstnaukri.com

73% of sample surveyed said there will be overall decline in campus hiring in 2014

Heineken's growth brew sees no price cut

As it looks to hedge its bets by entering smaller cities, it will retail at select stores to maintain its premium image

University of Chicago opens India centre in Delhi

Centre will be home for research & education for Chicago faculty, graduate students, undergraduates

XLRI completes summer placement for its largest batch size

Batch size this yaer was up 26% with 303 students against 240 students in 2012