Page 274 - News

Micromax goes for the kill

By roping in a Hollywood A-lister, the home-grown mobile handset maker hopes to get three things: bragging rights, a larger global footprint and a new set of customers in the domestic market

The top 10 business bestsellers

THE EDGE: HOW THE BEST GET BETTER by Michael Heppell

Watch out

Franchise arrangements are a key route for business expansion

Reinterpreting the bottom of the pyramid

While targeting households that form the base of the consumption pyramid companies must go beyond playing just the price card

The CMO's dilemma

International Institute for Management Development's latest study establishes how the scope of work for a chief marketing officer has diminished at an alarming rate

Sailing without a rudder

Sales professionals should transform sales calls into problem solving opportunities, says a new book

Look before you leap

Business expansion via franchising may seem cost effective, but start only after you gain a critical mass

Inox's consolidation plays out at a Fame near you

The second-largest multiplex brand is integrating its last acquisition with a sweeping change. Will letting go of Fame's branding work for it?

Shyamal Majumdar: Life after the Companies Act

Independent directors are not happy with some of its provisions

IIM Trichy to set up new campus for Rs 450 crore

Construction of this new campus will begin during March-April 2014

Coca-Cola: Fizzing with innovation, 20 years on

Coca-Cola's roller-coaster journey in India mirrors the country's growth, rising consumption and a vibrant middle class

Coca-Cola: Courting controversy

Coke stands for optimism, for positivity: Prasoon Joshi

Interview with Chairman, CEO and chief creative officer, McCann Worldgroup India & South Asia

On a high note: Music schools crop up as demand rises

Celebrities and international musicians are being roped in by these institutes to give them a feel of the international music market

Aviation institutes on cloud nine as more airlines set to dot Indian skies

Training schools, big and small, experience a surge in student intake

EasyDay ready to face the tough Walmart split

The chain readies to expand its footprint as Bharti focuses on its retail venture

Bihar's Super 30 is now British varsity's case study

Venture that helps underprivileged students crack entrance exams of IITs has been selected as one of three cases studies from India by British varsity

Students' Corner

ho do you think would benefit more with students interning at political parties?

Publicis adds more to its hive

The acquisition of Beehive Communications is expected to bolster its one-stop shop offerings

IIM-A to launch 4th edition of PGPX knowledge summit

ConneXion 2013 will be held from Oct 24 to Oct 26 on theme of 'India InCubate: Idea to Action'