Page 281 - News
 "ICAI campus placement's pay package at record Rs 25 lakh")
Oxford University Press bets big on digital aid tool
Oxford University Press is looking to expand its course material and assessment offering in both print and online format
IIM Calcutta to organise inspirational lecture series
For the purpose, B-School has invited Arunima Sinha, Abhilash Tomy and Max Chandra
 "IIM Calcutta to organise inspirational lecture series")
ICAI campus placement's highest package touches Rs 25 lakh
Was offered to 3 students by ALGHANIM industries for international posting
ISB introduces new business analytics programme with Biocon
This, with the aim of creating next generation of data management scientists
 "ISB introduces new business analytics programme with Biocon")
We aren't targeting families but individuals with Cafe Cuba: Prakash Chauhan
Inteview with Founder-chairman, Parle Agro
 "We aren't targeting families but individuals with Cafe Cuba: Prakash Chauhan")
MS unlikely to gain from Asha
Shipment numbers and consumption patterns stifle prospects of the featurephone brand
 "MS unlikely to gain from Asha")
Cambridge International Examination to offer March exam series for Indian schools
Will include most widely taken Cambridge IGCSE subjects
SIA puts a premium on India
Its full-service plans with the Tata JV might counter modest profits and competition from all quarters
 "SIA puts a premium on India")
 "Sunlight had brighter days")
Indian cos offer 9.8% pay hikes to top executives: Survey
Latest findings by Pedersen & Partners show that top executive compensation is currently increasing by 7-10% on average in emerging markets and between 4% and 5% on average in Western countries
 "Indian cos offer 9.8% pay hikes to top executives: Survey")
Vodafone to directly recruit talent from top Indian institutes
Company from these institutes, plans to recruit more than 90 interns this summer and hire over 80 top talents into various entry level programmes
 "Vodafone to directly recruit talent from top Indian institutes")
Slowdown clouds skip top engineering schools
Early signs in placement season show more firms signing up and increase in salaries
 "Slowdown clouds skip top engineering schools")
The top 10 business bestsellers
SIMPLE: HOW TO CONQUER COMPLEXITY AND BRING CLARITY TO BUSINESS AND DAILY LIFE
"We gave the real life 'Dabanggs' a chance to celebrate adventure"
What has been the most interesting sales promotion you have engineered so far?
 "\"We gave the real life 'Dabanggs' a chance to celebrate adventure\"")
 "Before and after")
Analysing customer behaviour in retail
The increased desire for involvement by customers is opening up opportunities to collect data around a customer's attitudes and interactions
 "Analysing customer behaviour in retail")
Companies in India sell out too quickly: Vikas Saxena
Interview with chief executive officer, Nimbuzz
 "Companies in India sell out too quickly: Vikas Saxena")
The halo effect
CEOs and journalists often fall into the trap of making decisions about candidates based on distorted information. They must dig deep to overcome this cognitive bias, says a new book
 "The halo effect")
Betting on the crowd
An avalanche of companies is heading to the internet to engage customers. Here's how to make it work for your brand
 "Betting on the crowd")