Page 295 - News
 "Dunlop through the rear-view mirror")
Bits and bytes power movie marketing
Digital is helping tinsel town tweak its promotions as they go
 "Bits and bytes power movie marketing")
Local clients want attention from senior management: Stephen Li
Interview with CEO (Asia-Pacific), MEC
 "Local clients want attention from senior management: Stephen Li")
Advertising beats slowdown blues
Data from TAM Adex show ad volumes grew faster between January and May this year than last, albeit, helped by stagnant ad rates
 "Advertising beats slowdown blues")
 "The top 10 business bestsellers")
We encourage consumers to revalue junk: Sadashiv Nayak
Interview with CEO, Big Bazaar
 "We encourage consumers to revalue junk: Sadashiv Nayak")
A nose for marketing
Research has established that with a suitably chosen fragrance marketers can actually improve the possibility of making a sale. Though late, Indian marketers have woken up to its potential
 "A nose for marketing")
Innovation road map
Innovation doesn't necessarily mean radical changes, sometimes, a simple makeover of a successful line is enough, says a new book
 "Innovation road map")
 "Is there a 'free lunch'?")
Making the right connection
When it comes to reaching India's rural customers, the biggest obstacles are inadequate distribution networks, partners with limited capabilities, long payment cycles and weak marketing channels
 "Making the right connection")
 "Build smarter workforce with big data")
Diversity hiring is smart
Jewellery maker Gitanjali has dramatically cut its recruitment and training costs by hiring differently-abled people at its Hyderabad facility
 "Diversity hiring is smart")
Booed out of class
The students were celebrating the end of the session. It felt like I had been slapped. I had spent the previous two hours explaining to them why it was important to prepare for the future
A run-up to brand 'Milkha'
Amul has cashed in on an incident from the protagonist's life for promotions
 "A run-up to brand 'Milkha'")
Why have some students rejected IIT?
The inference that the IIT brand name has been devalued is unfair; this could as well reflect a wider market for student choices
When the parent comes out of sub-brands' shadows
UTC India is playing up the umbrella brand of Carrier and OTIS to push integrated services
 "When the parent comes out of sub-brands' shadows")
FMCG majors spend less on R&D
Higher ad spending and pressure on margins a prime reason
 "FMCG majors spend less on R&D")
Indian students take a new way to extend their stay in UK
Use the modified Tier-I Graduate Entrepreneur visa route
 "Indian students take a new way to extend their stay in UK")
Fund flow: Technology start-ups to get a shot in the arm
Funding tech incubators in academic institutions will soon be treated as CSR expenditure
 "Fund flow: Technology start-ups to get a shot in the arm")
Brands will drive 30% growth in franchising
Food and beverages, health and beauty, education and consumer services have seen the biggest growth through this route
 "Brands will drive 30% growth in franchising")