Page 297 - News

Price, variety or fulfilment?

Price wars in e-commerce are a given, but it is not a sustainable strategy

Marketing to rural India

Distribution is the most important factor when it comes to selling to rural India

From hero to strategist

A large part of the early-stage owner-managers time is spent fighting fires. This limits growth, says a new book

Right at your door

HP has used a combination of price cuts and home delivery of cartridges to arrest market share erosion in the printer business

After oral care, GSK picks OTC for new launches

Joining Eno's flavoured powders, will be its new formats: Liquid and tablets. The new categories are part of GSK's thrust on reducing its dependence on Horlicks

Dealing with a tragedy

Everyone will watch the probe panel set up by the Tatas after Charudatta Deshpande's death

Local brands chase celebrity endorsers

The name carries enough heft among consumers, traders

GMR to raise Rs 550-cr by selling SEZ land

The decision is part of an overall move by GMR to exit some of its assets as part of 'asset light - asset right' strategy

GATE to go online from 2014

In 2013, GATE saw a record 1.21 million registrations, the highest

Samsung goes for Galaxy shower

The Korean company has launched a range of smartphones without large price gaps to guard shares

The binary world of public relations

Time for Timex's tough decisions

Turning to its international DNA, the Indian arm of the US-based watch major has been rationalising its portfolio and distribution

Law schools break tradition, go for niche courses

Institutes are offering courses in infra contract, biz and human rights, corporate finance, cyber crime, law acquaintance and finance mgmt among others

Honda threatens Suzuki lead in compacts battle

Amaze, the compact sedan, has helped Honda climb to the third spot

After IIMs, other business schools too seek autonomy

Want freedom to draw syllabus; hire industry professionals as faculty, seek more time for student internship

Harvard to offer programme in innovation-driven growth

The programme is being offered for the second time in Mumbai following its launch last year

Students' corner

Do you think B-schools should rationalise fees to become affordable for needy students

Time to look at specialisation in academic institutions: IIM-A study

Suggests need for faculties with excellence in teaching, research and administration

Audi steps on the gas in entry-level luxury

Luxury cars might be 1.1% of passenger car units sold, but these contribute 10% to the market's value

MICA starts specialisation in Digital Communications Management

This course is the fifth new specialisation offered from this academic year