Page 298 - News
Emami refreshes power brand
Though its Fair & Handsome was the first mover in men's fairness creams, it has ceded market share to HUL's runner-up offering
 "Emami refreshes power brand")
Amul's buttery-smooth transitions
The brand has been able to reinvent itself with every Friday, when a new hoarding goes up at 90 locations across India
 "Amul's buttery-smooth transitions")
Lenovo makes its smart(phone) move
The Chinese PC manufacturer looks to ride its India success and tap the promising mobile devices market
 "Lenovo makes its smart(phone) move")
 "Can brands come to the rescue of the people?")
The top 10 business bestsellers
OWN THE FUTURE: 50 WAYS TO WIN FROM THE BOSTON CONSULTING GROUP by Michael Deimler, Richard Lesser, David Rhodes, and Janmejaya Sinha
Have Indian advertisers missed the digital bus?
The writing is on the wall: Indian agencies have failed to impress the jury in the digital and the mobile categories at the Cannes Lions International Festival of Creativity 2013
 "Have Indian advertisers missed the digital bus?")
Existing customers are great advocates of a brand: Vikram Mehra
Interview with chief commercial officer, Tata Sky
 "Existing customers are great advocates of a brand: Vikram Mehra")
Embrace chaos to succeed in India: Ravi Venkatesan
Interview with author & former chairman, Microsoft India
 "Embrace chaos to succeed in India: Ravi Venkatesan")
Building strong local leadership
Business insignificance, combined with cultural and geographic distance, can lead to overdependence on local management, which is risky
 "Building strong local leadership")
Battling shorter fatigue cycles
Consumers are getting tired quickly; so brands have to respond faster. Are marketers up to the challenge?
 "Battling shorter fatigue cycles")
Women in flight
Corporate India seems uncomfortable with mixed workplaces
South Africa-based B School launches free online business education
Sets up base in Mumbai to expand offerings in India
Adverse reactions
Apparently, business schools are looking for candidates with steel in their bones. Why exactly, you might ask. For one, the corporate world is a shark tank. How will poor lambs survive if they have ne
Unlike others, Eureka Forbes treats water on a serious note: Suresh Goklaney
Interview with, Executive vice-chairman, Eureka Forbes
 "Unlike others, Eureka Forbes treats water on a serious note: Suresh Goklaney")
Nihar grows slowly but surely
Marico's second-largest hair oil brand has been gaining market share with some buzz in its marketing
 "Nihar grows slowly but surely")
IIT Kharagpur to invest Rs 230 crore to start medical course
Institute expected to start course in 2016 which will be recognised by Medical Council of India