Marketers want to develop strategies and tactics to influence shopper behaviour to drive brand and category growth via packaging, promotions and pricing, point-of-sale and in-store marketing, shelf layout and assortment optimisation, secondary displays, store layout and category adjacencies and new product development.

"Shopper research is making retail design scientific"

Business Standard

Interview with, CEO, NeuroLeadership Group

Leaders need to develop people, not just drive them: David Rock

The lack of clear objectives and delay in approval can sabotage the best laid corporate venturing programmesPerhaps not surprisingly, the same two critical issues that corporate R&D programs have struggled with have also affected corporate venturing initiatives. First is the confusion over the ultimate objectives of the research program, which translates into poor decision making and swings between an emphasis on central and divisional research. In many cases, confusion over goals has also characterised the design of corporate venturing efforts. The second problem is an unwillingness to match - or even come close to matching - the compensation offered by independent venture groups.The classic case of Exxon Enterprises, whose venture capital effort ranks among the earliest and most spectacular failures in the field, provides a vivid illustration.  The oil giant (called Esso at the time), seeking to diversify its product line, had launched its venture program way back in 1964.The pro

Why the best plans fail

More and more retailers are opting to disrupt the flow of store traffic to create a sense of discovery. The trick is to know where to draw the line

Chaos by design

All India Council for Technical Education (AICTE) has issued a show cause notice to the Indian Institute of Planning and Management (IIPM).

AICTE issues show cause notice to IIPM

US, followed by India and UK are top study destinations for Indian GMAT takers

Indians still fancy a US degree, say GMAC researchers

Cooking gas distributors knocking at your doorstep to supply Mysore Sandal soap or Dabur basmati rice is becoming a more familiar sight. The platform helps the oil marketing companies (OMCs), which share the commission with their dealers and fast-moving consumer goods (FMCG) companies which use the vast network to directly sell products instead of stocking at shops.Though this is helping the loss-burdened OMCs to boost their traditional non-fuel retail platform, the cap on subsidised cooking gas (LPG) cylinders and a crackdown on diversion is impacting sales through LPG dealers. Domestic LPG sales dropped 1.8 per cent between September 2012 and January 2013, against a growth of seven per cent in the same period the previous year.Take the case of Karnataka Soaps & Detergents (KSDL), which sells Mysore Sandal soaps and agarbattis through Indian Oil Corporation's (IOC's) Indane network and Bharat Petroleum's gas distribution network. Sales through the platform have come down at least

Buy soap, rice from your gas delivery guy

Riya, my roommate's friend, works in advertising. She came over to see us the other day and, as often happens after a few drinks, let loose a barrage of accusations and counter-accusations directed at her workmates.Till a month back, Riya was on excellent terms with everyone at office. She works for a major global advertising agency and has been in the profession for six years. A hard worker, she knows her stuff and works well in teams. But when has ticking all the human resources (HR) jargon boxes sufficed?Riya and the rest of the team report to Anshu, who is creative director at the agency. Anshu has her own cabin while Riya and the rest of the gang sit in cubicles (even though Riya is senior to the others who are just a year or two out of college). The issue at Riya's workplace is not of seniority though. It's a problem of getting work done. As Riya sees it, too much stress on flatness kills the work ethic. The diffuseness of hierarchy in today's private organisations can do more ha

What they don't teach you

The common theme of the new looks are large pictures, a de-cluttered look for ease of use and easy access for advertisers

Facebook, Google+ eye increased ad revenue with new user-centric features


OL type=1>
LI>When this new product/brand was launched against the established leader, its tagline had a rabbit in the crosshairs of a rifle, and the line: Were going rabbit hunting. Who are

The Strategist biz quiz

After a spate of hurting price cuts in 2004, FMCG rivals Hindustan Lever and Procter &amp; Gamble are planning to raise the prices of some key detergent brands. 


HLL, P&G to end bruising war, up prices

When graphic designer Anthony Lopez met clients a decade ago, he was at pains to explain that he wasnt an artist but a communications visualiser who could offer brand identity-building services

Branded in India

ITC has created a total rainwater harvesting potential of 16.1 million kilolitres against its own net consumption of 8.4 million kilolitres, planted 19,500 hectares with 66 million saplings and

ITC unveils first triple bottomline report

Symphony Services India, the offshore captive arm of the US entity, plans to double its market analysis team in India by end of 2005. 


Symphony to up headcount in India

Wipro Limited had conducted its annual HR review, a key component of which is to look for suitable people to fill top jobs at the company that might fall vacant for whatever reason. 


Wipro HR review

To broadbase their activities in sync with the changing economy.


More seats, new courses at IIMs

Press Trust of India

Kshitij 2005, the inter-college meet organised by the Indian Institute of Technology (IIT) at Kharagpur and IBM witnessed a healthy debate on the comparative virtues of the manufacturing sector and

IIT fest dominated by services debate

India had to reconfigure its education system from a generalist orientation to a specialist-knowledge-skill oriented one, Nikhilesh Dholakia, professor of marketing, e-commerce, and international

Education reform key to BPO success

Ma Foi Management Consultants Ltd plans to invest Rs 12 crore in 2005 to expand its overseas and domestic presence and deepen its technological infrastructure.


Ma Foi to invest Rs 12 cr on spread

The work for the Indian IT industry has just begun, said Narayan Murthy, chairman of the board and chief mentor, Infosys Technologies.


Murthy lays thrust on brand building

In line with its efforts to stay updated with the latest technology, Bank of India (BoI) has decided to strengthen its marketing.


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