Chinni Krishnan Ranganathan is best known for selling shampoo in 50-paise sachets in the seventies &mdash; almost a decade before multinational competitors such as Unilever and Procter &amp; Gamble woke up to the huge potential in India&rsquo;s bottom of the pyramid market.

Sachet king moves to shed regional tag

Business Standard

Caf&eacute; Coffee Day&rsquo;s (CCD) appetite for expansion is growing by the day.

CCD's new cafe economics

ICC CRICKET WORLD CUP - 2011 OFFICIAL GUIDE
Publisher: Living Media India
Price: Rs 200
ISBN: 9786077636229.
FREEFALL
Author: Joseph Stiglitz
Publisher: Penguin
Price: Rs 399
ISBN: 9780141045122.
THE MAN WHO SOLD AMERICA
Authors: Jeffrey L Cruikshank and Arthur W Schultz
Publisher: Harvard Business Press
Price: Rs 995
ISBN: 9781591393085.
SURVIVING THE STORM
Author: Dhiraj Nayyar
Publisher: Penguin Books India
Price: Rs 499
ISBN: 9780670085255.
THE HABIT OF WINNING
Author: Prakash Iyer
Publisher: Penguin Books India
Price: Rs 299
ISBN: 9780143068280.
ESSENCE OF GOOD MANAGEMENT
Author: K R Kim
Publisher: Biztantra
Price: Rs 549
ISBN: 9789350040089.
OPEN SOURCE LEADER
Author: Sangeeth Varghese
Publisher: Penguin Books India
Price: Rs 499
ISBN: 9780670083268.
MANAGERS WHO MAKE A DIFFERENCE
Author: T V Rao
Publisher: Random House India
Price: Rs 299
ISBN: 9788184001372.
GEEK NATION
Author: Angela Saini
Publisher: Hachette
Price: Rs 499
ISBN:

The top 10 business bestsellers

Although the ICC Cricket World Cup has come to an end, the celebrations have not. The action off the field is still going on and will continue to do so for some time. The Municipal Corporation of Mumbai recently announced that they are going to create a museum of the World Cup. For a country, whose happiness and despair vacillate with their cricket team&rsquo;s performance, it is not surprising to see that the celebrations over their much awaited World Cup victory are far from over.

Advertiser's biggest carnival

Men&rsquo;s footwear market in India is estimated to be Rs 13,000 crore in 2011. It is 50 per cent of the total footwear market. The category is growing at about 9 per cent a year.

KIT: Men's premium footwear market in India

    Morgan Stanley bailed out this company in 1993 when its IPO for Rs 13 crore was undersubscribed. Name it.

The Strategist Quiz (#199)

    This breath mint brand, established in Europe in 1927, is in many ways responsible for the birth of a $9 billion online company. Name both of them.

Answers to last week's quiz (#198)

The Indian information technology software and services industry is truly the lighthouse of modern India &mdash; an industry that has made every Indian proud and made the world take notice of India.

How TCS became 'truly global'

From low-cost handsets to tablet PC&rsquo;s, the Indian FMCG and retail sector is latching on to technology and applications to reach out to rural India.

As rural India goes hi-tech

It&rsquo;s not often that the Supreme Court steps in to resolve advertising wars. But the country&rsquo;s apex court did so a fortnight ago when it rejected GlaxoSmithKline Consumer&rsquo;s plea to stay the Delhi High Court division bench&rsquo;s order that suspended its single judge&rsquo;s decision to restrain Heinz from airing or publishing ads that disparaged it.

Revelling in combat

Premium textile and apparel major Raymond has just debuted in the textile economy segment. The launch of &lsquo;Makers&rsquo;, priced at a range of Rs 250-390 per metre, is the culmination of a process that started in March last year &mdash; a process which was initiated keeping in mind the Rs 6,000 crore organised textile market poised to grow at 20 per cent in semi-urban India.

Raymond targets small town India

Lintas Media Group - the media arm of ad agency Lowe Lintas - has launched a new division. Called Limelight, the division will provide solutions in the space of broadcast, digital, print and out-of-home. The division will be headed by Kacon Sethi, former chief executive officer of production house K Sera Sera. Sethi, a media and advertising veteran, who has done time with agencies such as JWT and Grey and also worked with media owners such as Sony Entertainment Television in her 22-year career, was managing partner at MediaSys Solutions prior to taking up her current position.

Lintas Media group launches new division

The summer placements scene at B-schools is hotting up. A vibrant job market &mdash; the job speak index of Naukri.com says companies&rsquo; activities related to the recruitment stood at 1,085 in March 2011 against 900 in March 2010 &mdash; and war for talent acquisition has made India Inc dangle the fat pay cheque carrot even for the two month summer internship programmes at B-schools.

Students make money while the sun shines

With 28 partners in the skill development space and Rs 668 crores committed, the National Skill Development Corporation (NSDC) completes one year of existence. Dilip Chenoy, CEO and MD, NSDC, tells Kalpana Pathak the sector will see a lot of action and investment from domestic and international players.

Q&A: Dilip Chenoy, CEO & MD, NSDC

The number of CAT applicants had gone up from 50,000 in the year 2000 to 270,000 in the year 2008. This was because of the good placements that the graduates from premier B-schools had secured. With the global financial recovery, there has been a double digit increase in the average placement package in all good B-schools.

Student's Corner

The foods major has moved to higher price points even though a similar strategy flopped last year. Will it be second time lucky?.

Nestle: Once bitten, but not shy

Idea Cellular has gone off the beaten track in its 3G growth strategy. While peers like Bharti Airtel, Vodafone and Reliance Communications launched their services in metros before going to smaller towns, Idea is doing exactly the opposite.

Idea takes 3G bets on rural market

Rediffusion - Y&amp;R has strengthened its creative team by roping in Parag Shahane as Creative Head &ndash; Art. Shahane has worked on brands such as Union Bank, MTDC, Pepsi, Sunsilk, amongst others. He has previously worked with Mudra Communications, Lowe, FCB Ulka, Percept and Forefront. He also had an international stint with JWT Colombo for three years. Neville Medhora, Vice President, Rediffusion - Y&amp;R said, &ldquo;Parag brings a lot of energy and passion in to our Mumbai team. His cross-category experience will surely add a lot of value to our clients&rsquo; brands. I am confident that Parag will continue to carve out some great work and add value to our clients.&rdquo; Shahane said the scope of work that most of Rediff&rsquo;s brands have to offer is remarkable as it has built some great iconic brands .

New Creative Head - Art for Rediffusion-Y&R

The United Nations Children&rsquo;s Fund (Unicef) has partnered with the Indian Institute of Management, Lucknow (IIM-L) Alumni Association to assist the United Nations (UN) children&rsquo;s body in its programmes.

Unicef partners with IIM-L alumni to assist UN programmes

India&rsquo;s cricket heartthrob Mahendra Singh Dhoni may have stumped Karnataka Soaps and Detergents Ltd (KS&amp;DL) by not turning up for an advertisement shoot, but instead of nursing a heart ache, the maker of the cult Mysore Sandal soap has moved on and charted out its own global strategy.

Page 570 - News