Lintas Media group launches new division

Lintas Media Group - the media arm of ad agency Lowe Lintas - has launched a new division. Called Limelight, the division will provide solutions in the space of broadcast, digital, print and out-of-home. The division will be headed by Kacon Sethi, former chief executive officer of production house K Sera Sera. Sethi, a media and advertising veteran, who has done time with agencies such as JWT and Grey and also worked with media owners such as Sony Entertainment Television in her 22-year career, was managing partner at MediaSys Solutions prior to taking up her current position.