Page 589 - News
Intrapreneurship: nurturing innovation within and beyond the organisation
Promoting entrepreneurship within a corporate entity is a good place to start building innovation capabilities
 "Intrapreneurship: nurturing innovation within and beyond the organisation")
IIM-B concerned over gender gap among CAT applicants
In 2012, the institute registered 100 women in its 2012-2014 batch of 377
 "IIM-B concerned over gender gap among CAT applicants")
i-Shakti's brand dilemma
Experts say successful brand extensions require a sharply defined unifying thread and Tata Chemicals may have faltered on that
 "i-Shakti's brand dilemma")
The campaign shows hard work always pays off
My best campaign: Shriram Transport Finance Corporation
 "The campaign shows hard work always pays off")
Customer connection is the differentiator: Andy Harrison
Interview with chief executive, Whitbread PLC
 "Customer connection is the differentiator: Andy Harrison")
Abandon to succeed
Real opportunities lie not in product extension but in declaring successful products obsolete, says a new book Drucker on Marketing
 "Abandon to succeed")
IIM-A to begin placements on February 10
Placements end on March 2, will cover PGP, PGP-ABM and FPM programmes
 "IIM-A to begin placements on February 10")
Toothpaste wars: It's smoking gums
Major rivals press in with products targeting gum care segment, as sensitivity market quadruples in 2 years
 "Toothpaste wars: It's smoking gums")
Being Human: Beyond star appeal
The brand's commercial success will depend on a lot more than just the Salman Khan hype
 "Being Human: Beyond star appeal")
Societe Generale announces third phase of talent scholarship programme
Has provided full scholarship to 28 students from premier institutes in past three yrs
 "Societe Generale announces third phase of talent scholarship programme")
IIM-A opposes bringing IIMs under umbrella body
Says it would curtail its autonomy
 "IIM-A director Barua gets two more months' extension")